Page 13 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan

THOUGHTS ON JOBS TO BE DONE

Customers are flooded in the crowded There are misleading/ inadequate
Current situation
ocean of Omega-3, which is competitive understanding about Omega-3 that leads
with similar product claims and sales to limited product usage.
promotion battle.

Jobs to be done

#1 #2

Activate Educate consumers with

BRAND AWARENESS PRODUCT AWARENESS
launching campaign to manifest campaigns following
Nordic Naturals the brand campaign

brand positioning in
high segment