Page 10 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
P. 10
MOM & BABY IS OUR TARGET BULL-EYE
Brands at mid-low segment gain the highest sales revenue reflect that customers are driven by product
price, resulted from the fact that customers see Omega-3 brands all similar to each other, therefore they
would choose the affordable one to maintain usage routine.
We target customers who are more sensitive to quality than price, and it’s Mom & Baby segment.
Stable growth rate (around 1.5 million babies are born each year*) coupled with the willingness to pay a
premium for high quality products make the segment the where-to-play for Nordic Naturals’ penetration.
*Source: Hanoi Department of Health, viewed 21 Jul 2023
