Page 5 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
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E-commerce (including marketplace
           platforms and online pharmacy stores) is
           the fastest growing channel for

           supplements purchases with 2,365 sellers,
           competitive pricing is the key driver.



           Brands at the price range of 200K -
           500K/bottle gained the highest sell-out.

















                                                                        Source: Metrics “Omega 3 Market Analysis, Shopee, from 27 Feb to 28 Mar 2023”, viewed 29 March 2023
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