Page 4 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
P. 4
Omega Fatty Acids market is dominated by foreign players. Australian and North American brands mainly play in the low
segment while EU brands climb higher to mid-high segment. The high segment is left spacious with only Nu Skin brand
(but follows multi-level marketing model).
Unit cost/
capsule
(VND)
10K
5K
0
Australia EU US - Canada Japan
