Page 6 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
P. 6
As e-commerce is the dynamic battleground, most of the market players go heavy on sales promotion and tactical in
brand communications. It resulted in customers to not exhibit much in the way of brand loyalty and set price competition
to be more intensified*.
No official brand visibility Official brand visibility but only High investment in brand comms in
Heavy on sales promotion limited to social always-on content parallel to direct selling (both
Heavy on sales promotion brands follow multilevel model)
*Source: Euromonitor “Consumer Health in Vietnam”, viewed 31 March 2023
