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WHO ARE OUR AUDIENCES?
Let’s call her Ngan.
She is 30 and lives in Hanoi with her husband. They are going to
have their first baby girl in several months to come.
As a high earner, she doesn’t hesitate to afford best products and
services during pregnancy to give her little girl a head start. For
nutritional supplements, she trusts foreign brands that doctors
recommend and uses it even before pregnancy.
“I prepare for pregnancy around half year before - like doing
checkups, use multivitamin, etc. We plan to have one, or maximum
two kids so it matters a lot for being well-prepared early.”
Married women | Key cities (HCMC, Hanoi, Danang) | Affluent class
Westernised lifestyle | Proactive in information seeking |
Savvy in skincare and healthcare
