Page 8 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan

THE PLAYGROUND IS FULL OF PLAYERS,

BUT STILL SPACIOUS IN TERM OF BRAND COMMUNICATIONS

Mid-end brands penetrate and win the market with sales promotion. But as a high-end

brand, Nordic Naturals needs to invest in branding to diminish price sensitivity.

With strong credentials, Nordic Naturals holds advantage for distinctive brand positioning

especially as the Nordic origin is not yet claimed by any market player.