Page 20 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
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MASTER TIMELINE
Nordic Naturals
THE WORLD’S ULTIMATE OMEGA-3 FROM NORWAY
Timing AUG SEP OCT NOV DEC
BRAND AWARENESS PRODUCT AWARENESS & SALES PUSH
(~45 days) (~90 days)
Maintain brand visibility and drive consideration for purchase
Phasing Gain brand awareness on Nordic Naturals as
goals the world’s ultimate Omega-3 from Norway
Focus: Prenatal Focus: Baby Focus: Kid
Key Launch 9.9 10.10 11.11 12.12
milestones date
Key assets Online video (adapted) > digital ads, POSM Prenatal product video Baby product video Kid product video
Key visual (adapted) > digital ads, POSM Prenatal product KV Baby product KV Kid product KV
HCP Livestream
Micro Influencers Micro Influencers Micro Influencers
Social outreach Macro Influencers (HCPs, Mums)
TikTok KOCs TikTok KOCs TikTok KOCs
PR Booking articles x 10
Owned channel Facebook always-on post x 30
Social media buying & CPAS
