Page 39 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan

AUG - SEP CONTENT TIMELINE

Month No. Airing Date Campaign Media investment Content angle Format

1 14/08 Brand awareness Hero Adapted brand online video Short video

2 18/08 Brand awareness Hero Adapted brand KV Single photo

3 21/08 Brand awareness Hero Nordic Naturals - The pure Omega-3 from Norway Single photo
Aug
4 25/08 Sale promotion Normal Sale promotion 25/08 Single photo

5 28/08 Product awareness Middle Use omega-3 daily to support your brain, heart, and immune system Single photo

Multiple
6 31/08 Product awareness Middle Why your body needs Omega-3?
photos

Multiple
1 05/09 Brand awareness Hero How are Nordic Naturals’ Omega-3 capsules made?
photos

2 09/09 Sale promotion Normal Sale promotion 09/09 Single photo

3 11/09 Brand awareness Hero Nordic Naturals and the dedication to research and quality assurance Single photo
Sep

4 15/09 Brand awareness Middle The difference between ethyl ester and triglyceride in fish oil Single photo

5 20/09 Product awareness Middle How much fish oil should you be taking a day? Single photo

6 27/09 Product awareness Normal Omega-3 Myth busters Single photo