Page 40 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan

OCT - NOV CONTENT TIMELINE

Month No. Airing Date Campaign Media investment Content angle Format

1 03/10 Prenatal product Hero Adapted prenatal product video Short video

2 06/10 Prenatal product Hero Adapted prenatal product KV Single photo

3 10/10 Sale promotion Normal Sale promotion 10/10 Single photo
Oct
4 13/10 Brand awareness Middle Pure Norwegian fish oil for pregnant moms Single photo

5 17/10 Prenatal product Middle How Prenatal DHA supports mom during pregnancy Single photo

6 24/10 Brand awareness Normal The power of qualified Omega-3 to prenatal nutrition Single photo

1 07/11 Baby product Hero Adapted baby product video Short video

2 11/11 Sale promotion Normal Sale promotion 11/11 Single photo

3 14/11 Baby product Hero Baby product KV Single photo
Nov
4 17/11 Brand awareness Middle Safe and reliable Vitamin D for babies’ growth Single photo

5 21/11 Baby product Middle What supplements do babies need? Single photo

6 28/11 Brand awareness Normal Flora Probiotic Single photo