Page 41 - EX_ (R2 27.07) Nordic Naturals x DNA - Execution plan
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DEC CONTENT TIMELINE




          Month     No.    Airing Date       Campaign             Media investment                             Content angle                            Format


                     1       05/12          Kid product                 Hero            Adapted kid product video                                    Short video

                     2       08/12          Kid product                 Hero            Adapted kid product video                                    Single photo


                     3       12/12         Sale promotion              Normal           Sale promotion 12/12                                         Single photo
           Dec
                     4       15/12        Brand awareness              Middle                                                                        Single photo


                     5       12/12          Kid product                Middle           3 ways to take ultimate DHA for kids                         Single photo

                     6       26/12        Brand awareness              Normal                                                                        Single photo
   36   37   38   39   40   41   42   43   44   45   46