Page 86 - 2023 CIDI Notebook

Website, Email, Phone Number and Address
- DOT COM mywebsite.com
- Relevance in the name investigate, investigation, investigator, privateinvestigator etc.
- SEO – Search Engine Optimization
- Keyword relevance, relevant outgoing and incoming links
- Email – use yourname@yourwebsite.com – Refrain from yahoo, gmail, hotmail, etc.
- Signature Line (Name, Company, Phone, Email & Website, Brief Legal Disclaimer) NOT TOO MUCH
- Paid web site development
- Use local professional
- WIX – VISTAPRINT
- Business Phone Number
- 2 nd cell phone - 2 nd line
- Google Phone Number – Rings on your cell phone
- Ring Central or other professional virtual phone service
Have a physical address (NOT your home) USPS, UPS store etc. (SEO – GOOGLE MAPS)

PI BUSINESS & MARKETING BASICS
JOHN MORRIS – EVCO INVESTIGATIONS

11

Contracts
- If you are licensed your license may require you to have a written contract with each client.
- Necessity of business
- Insurance & Bonding may request it - Database companies may request it
- Your Contract Should Have Minimally
- DATE
- CLIENTS NAME AND ADDRESS
- YOUR AGENCY NAME AND ADDRESS
- DESCRIPTION OF SERVICES TO BE PROVIDED
- Be specific not generic Do not put “Investigate Client’s wife”

PI BUSINESS & MARKETING BASICS
JOHN MORRIS – EVCO INVESTIGATIONS

12

6