Page 12 - PowerPoint Presentation

PROJECT BASED LEARNING LANGUAGE

PRICE SETTING

In order to be successful in marketing • Image Oriented Goals
the product, Protect Kids management
sets the price accordingly. Price is the Image (image) of a company can be
only element of the marketing mix that formed through a pricing strategy.
provides income and income for the Companies can charge high prices to
company, while the three elements establish or maintain a prestigious
(product, distribution, and promotion) image. Meanwhile, a low price can be
cause costs (expenses). Besides that, used to form an image of value, for
price is an element of the mix that is example by providing a guarantee that
flexible, meaning that it can be the price is the lowest price in a certain
changed quickly. In contrast to product area.
characteristics or commitment to • Price Stabilization Objectives
distribution channels. The last two
things cannot be changed / adjusted The aim of stabilization is carried out by
easily and quickly, as they usually Protect Kids by setting prices to
involve long-term decisions. maintain a stable relationship between a
company and the price of an industry
• Purpose of Pricing leader.

• Profit Oriented Goals • Pricing Methods
Protect Kids will choose the price that Broadly speaking, pricing methods can
will generate the highest return. This be grouped into four main categories,
goal is known as profit maximization. namely demand-based, cost-based,
Therefore, the company uses the profit profit-based, and competition-based
target approach, namely the level of methods. Protect Kids uses the
profit that is appropriate or appropriate “Demand-Based Pricing Method :, that
to be adjusted to quality and service. is, a method that emphasizes factors

• Volume Oriented Goals that influence customer tastes and
preferences rather than factors such as
Prices are set in such a way that cost, profit and competition, the
Protect Kids products can reach the customer's own demand is based on
target sales volume or market share. various considerations.

Skin Care Business I 8