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PROJECT BASED LEARNING LANGUAGE

Concluding remarks

Sales promotion is a strategy carried out by producers to attract
consumers to be interested in consuming their products. In a promotional
strategy we have to think about the right steps to promote the products to
be sold, one of which is by determining the right ratio between sales
promotions and consumer promotions. Besides that, as producers we must
also be able to make the right decisions about how the promotion is made,
how to protect the product so that there are still a large number of
consumers who use it and do not burden retailers to buy the product.

The characteristics of sales promotion, namely, it is believed to be
able to change the value of the price received by consumers by increasing
the value and / or lowering the price, requires special attention regarding its
development strategy, as a competitive weapon by providing extra
encouragement to its targets, and forcing immediate sales and having a
high contribution to profit. While several contributing factors to the
importance of sales promotion are that it allows consumers to get more
than they think about the value of the goods, it becomes an integral part of
the buying process and consumers expect it.
However, it must be realized that there are limitations to sales
promotions, namely competitors may copy or even increase the
effectiveness of the strategies created, the incentives provided are not right
on target, when the incentive is in the form of low prices, usually
consumers can predict that retailers will sell at different times.
Sales promotions include various forms including price deals, price
discounts, packaging price deals, rebates, coupons, contests and
sweepstakes, special events, premiums, samples and displays /
demonstrations. The characteristics contained in a sales promotion are
being able to attract attention and provide information, provide privileges
and stimuli (incentives), invite action to make purchases right away.

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