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PROJECT BASED LEARNING LANGUAGE




                     SERVICE PROMOTION STRATEGY

            To create a promotional media design that invites public appeal, a mature
     concept is needed. To create promotional media that wants to show the
     characteristics of children's special products.

            Protect Kids will use an “advertising or advertaising” service promotion
     strategy. The types of advertising that will be carried out:


      1. Internet advertising

      An internet advertisement with a duration of 20
      seconds using a small child playing on the beach
      and then summoned by his mother to wear sunblock.
      Video encourages consumers to convey to others in
      a spread and voluntary manner like a virus.



                                2. Television Advertising

                                A one-minute long television ad featuring a child
                                who is sad because his mother is forbidden to play
                                outside because it is hot, then a friend asks him to
                                play while carrying a sunblock.



      3 . Flyer Ads

      The poster will be designed in such a way as to make
      it look colorful so that it is interesting to look at.
      Installation of pamphlets on main roads











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