Page 2 - Meal Range Redesign (Jilly's major project)
P. 2

Meal range idea  1                                                       The reasoning behind this idea is to use the same look as the IFC boxes.



                                                                                             Using the recipe icons from the meal boxes, but only on the roundel
                                                   olive oil and lemon
       Garlic and Chilli Oil
                                                    olive oil and lemon
       Garlic and Chilli Oil
                                                                                                                                                 organic tomato sauce
                                                                                                Moroccan sauce
                                                                                                Moroccan sauce
                                                                                                                                                 organic tomato sauce
                                                                                             underneath the text.                         Sardines in  Fish 4 ever  Fish 4 ever  Sustainably-fished   Sustainably-fished
                                                    Sardines in organic
                                                    Sardines in organic
  Sardines in
  Sardines in
                                                                                                 Sardines in organic
                                                                                                 Sardines in organic
                                                                                                                                          Sardines in
                                                   Sustainably-fished
                                                   Sustainably-fished
      Sustainably-fished
       Sustainably-fished
                                                                                                 Sustainably-fished
                                                                                                 Sustainably-fished
                                                Fish 4 ever
                                                Fish 4 ever
   Fish 4 ever
   Fish 4 ever
                                                                                              Fish 4 ever
                                                                                              Fish 4 ever
                                                                      Once opened keep refrigerated and consume   Net weight: 120g   within two days / Efter åbning holdbar 2   Made in Spain     Allergy advice: For allergens, see ingredients in bold Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   (total percentage of organic ingredients 59%) RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 /  137 Cardigan St, Carlton, 3053 VIC Australia.   www.firstray.com.au  Trace your fish:  in organic Moroccan sauce  Sustainably-fished Sardines  Once opened keep refrigerated and consume   Net weight / Nettovægt: 120g   dage i køleskab.  Made in Spain Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC  Australia. www.firstray.com.au  Trace you
                                                                                                                     within two days / Efter åbning holdbar 2
                           Made in Spain
                                                                                                                                                                 Once opened keep refrigerated and
                                                                         dage i køleskab.
                                                                                                                                                                            Australia. www.firstray.com.au
                                                                                                                                                                   consume within two days

                        Net weight / Nettovægt: 120g
 Net weight / Nettovægt: 120g
                                                                                                                    Typical value per 100g (drained) / Gemiddelde
                                                                       Gemiddelde voedingswaarde per 100g
                                           .
                                         Trace your fish:
 Trace your fish:
                                                                                                                     voedingswaarde per 100g (uitlekgewicht)
                                                                      Typical value per 100g (drained)  Fish 4 ever  almonds*,parsley*, sea salt.  *from organic agriculture, certified by CRAEGA ES-ECO-022-GA    cardamom*, nutmeg*, turmeric*, cayenne*, cloves*, white pepper*, onion*, red pepper*, raisins*,   Ingredients: Sardines (Fish) (40%), tomato*, olive oil*, garlic*, black pepper*, coriander*, ginger*, paprika*,    www.fish4ever.co.uk   Enter the code at  and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk  boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural   Our careful catch and pack approach brings you these plump sardines caught by local small   in organic Moroccan sauce  Sustainably-fished Sardines  Fish 4 ever  landbrug er certificeret af CRAEGA ES-ECO-022-GA  (samlede andel af økologiske ingredienser 19%)  Ingredienser: sardiner (80%), tomat (12%)*,
                                                                                                                                                                          High in

        in Garlic and Chilli Oil
                                                                                                                                                                           3
                                       Sustainably-fished               (drænet):  133kJ/320kcal  26.5g  5.8g  4.4g  0.3g  16.6g  0.33g  132mg  Sustainably-fished  1033kJ/243kcal  17.1g  4.82g  2g  1g  21g  0.52g  200mg  3.7g  Sustainably-fished  Typical value per 100g  951kJ/229kcal  Sustainably-fished  Typical value per 100g  714kJ/168kcal  8.6g  3.7g  6g  2.7g  14.6g  1g  400mg  3g
                                                                                                                                     Sardines
                                                                                        Sardines
                                         www.fish4ever.co.uk Sardines
                                           Enter the code at
  Enter the code at
                                                      in organic olive oil and lemon
                                     in Garlic and Chilli Oil                            in organic                 Per serving  Best before see pack Bedst før Se pack  496kJ/117kcal  less than 1g  in organic  19.92g  3.26g  6.9g  6.9g  9.9g  0.233g  92mg  Sardines
                                                                                                                                                                                    in organic
  www.fish4ever.co.uk
          Sustainably-fished Sardines
                                                        Sustainably-fished Sardines
                                                                       Per serving  Best before see pack  637kJ/154kcal  12.7g  2.8g  2.1g  0.1g  8g  0.16g  63.3mg  olive oil and lemon  8.16g  2.3g  0g  10g  0.2g  80mg  1.78g  Moroccan sauce  Per serving  571kJ/137kcal  12g  1.96g  4.14g  4.14g  5.94g  0.14g  48mg  tomato sauce  Per serving  438kJ/101kcal  5.16g  2.2g  3.6g  1.62g  8.76g  0.6g  240mg  1.62g
 agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient24%)
                        Fish 4 ever
                             Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
  Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
 Best before see pack Bedst før Se pack
                        Best before see pack Bedst før Se pack
                                                                                                                        Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
                  in Garlic and Chilli Oil
 landbrug er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 24%)
                                                                in organic olive oil and lemon
                                Ingredienser: Sardiner (75%), ekstra jomfru olivenolie* (19%), citron* (3%), citronsaft* (2%), havsalt (1%).*
                                                                      NUTRITION INFORMATION Servings per package: 2 - Serving size: 48g   spicy tomato sauce  spicy tomato sauce  of which saturates / heraf mættet fedtsyrer Carbohydrates / Koolhydraten    of which sugars /waarvansuker    Mackerel fillets in organic   Mackerel fillets in organic   mustard sauce  mustard sauce  NUTRITION INFORMATION Servings per package: 2 - Serving size: 48g (Drained weight)  Energy / Energie  Fat - Total / Vetten  of which saturates / waarvan verzadigde vetzuren  Carbohydrates/ Koolhydraten    Mackerel fillets in organic   Mackerel fillets in organic   of which sugars /waarvansuker    Protein /  Eiwitten  NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  of which saturates   Carbohydrates  of which sugars     NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  of which saturates / waarvan verzadigde vetzuren  Carbohydrates/ K
 Ingredienser: Sardiner (75%), ekstra jomfru olivenolie*(18%) hvidløg*(5%), chili pulver*, hav salt. (*Økologiske
                                               boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
                                                                  Sustainably-fished Sardines
  boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
                                    Ingredients: Sardines (Fish) (75%), extra virgin olive oil* (19%), lemon* (3%), lemon juice* (2%), sea salt (1%).
                                   * from organic agriculture, certified by CRAEGA ES-ECO-022-GA  (total percentage of organic ingredients 19%)
                                             and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
 Ingredients:Sardines (Fish) (75%),extra virgin olive oil*: (18%), garlic*: (5%), chilli powder*, sea salt. *from organic
  and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
                                                 Our careful catch and pack approach brings you these plump sardines caught by local small
    Our careful catch and pack approach brings you these plump sardines caught by local small
                               Økologiske landbrug er certificeret af CRAEGA ES-ECO-022-GA  (samlede andel af økologiske ingredienser 19%)
                     Sustainably-fished Sardines
                                  spinach and seaweed sauce
                                  spinach and seaweed sauce
                                             120g
                                             120g                         Energy / Energie  Sustainably-fished   Sustainably-fished   Fat - Total / Vetten   Protein /  Eiwitten  Salt/ zout  Sodium  120g  Sustainably-fished   Sustainably-fished   Salt/ zout  Sodium  Omega 3  120g  Energy   Fat - Total   Protein   Salt  Sodium  120g  Energy / Energie  Fat - Total/ Vetten   Protein /  Eiwitten  Salt/ zout  Sodium  Omega 3
                                                                                          120g
                                                                                                                                        120g
                             Mackerel in organic
                             Mackerel in organic
                                                                                                                                                                                      120g
                             Sustainably-fished
                             Sustainably-fished
 Fish 4 ever            Fish 4 ever                                  Fish 4 ever                                  Fish 4 ever  Fish 4 ever  Fish 4 ever
 Fish 4 ever
                                                                     Fish 4 ever
                                                                                                                   Fish 4 ever
                                                                       Fish 4 ever
                        Fish 4 ever
                                                                       Fish 4 ever
                          Fish 4 ever
                          Fish 4 ever
 ES                                                 Made in Spain        ES                     Made in Spain          ES                  Made in Spain
                                                                          0 O
                                                                                                                        0 O
 1  0 . 2  0 3 8 P / 0 O  Net weight: 120g  1  0 . 2  0 ES 8 P /      1  0 . 2  0 3 8 P /                           1  0 . 2  0 3 8 P /
                             0 O
                            3
 CE   Allergy advice: For allergens, see ingredients in bold  (total percentage of organic ingredients 39%)  Trace your fish:  CE  Net weight / Nettovægt: 120g    Trace your fish:  CE  Net weight / Nettovægt: 120g    Trace your fish:  CE  Once opened keep refrigerated and consume  within two days / Efter åbning holdbar 2   Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC  Australia. www.firstray.com.au  Once opened keep refrigerated and consume  within two days / Efter åbning holdbar 2   Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 /  137 Cardigan St, Carlton, 3053 VIC Australia.
                                                                                                    Packed in Spain for Organico Realfoods,
                                                                                                     3 City Limits, Reading, RG6 4UP, UK Tel:
                                                                                                Once opened keep refrigerated and   Ingredienser: Makrel (54%), sennep* (36%), ekstra jomfru olivenolie* (8%), hvidløg*, løg, vand,  hav salt   sea salt certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredients 45%)  Ingredients: Mackerel (Fish) (54%), mustard* (36%), extra virgin olive oil* (8%), garlic*, onion*, water, 0118923 8760 Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC  Australia. www.firstray.com.au  organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk  We only use traditional artisan methods in our packaging and only add ‘clean’ natural and   bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.    in organic mustard sauce  Sustainably-fished Mackerel fillets   dage i køleskab.     dage i køleskab.     www.
                                                                                                  consume within two days
                                                                                                                                            Typical value per 100g

                                                                Sustainably-fished     in organic spicy tomato sauce  Sustainably-fished Mackerel fillets  Fish 4 ever   www.fish4ever.co.uk   Enter the code at Sustainably-fished  in organic mustard sauce  Sustainably-fished Mackerel fillets  Fish 4 ever Gemiddelde voedingswaarde per 100g  651kJ/155kcal  2.3g  0.8g  0.7g  0.45g  180mg  Sustainably-fished  Typical value per 100g Gemiddelde voedingswaarde per 100g  865kJ/206kcal  400mg
                                                                   Mackerel                      Typical value per 100g  633kJ/152kcal  less than 2g  352mg Mackerel fillets  8g  20g  Mackerel fillets  15.7g  3.2g  1g  0.9g  15g  1g
                                                                Enter the code at
                  Enter the code at
                                                              www.fish4ever.co.uk
                                                               in organic spinach         Best before see pack Bedst før Se pack  9.82g  1.68g  4.1g  14.4g  0.88g  in organic  391kJ/93kcal  in organic  519kJ/124kcal
                                                                             in organic spicy tomato sauce
                www.fish4ever.co.uk
                                  Sustainably-fished Mackerel
                                                               and seaweed sauce                           spicy tomato sauce               Per serving  4.8g  1.4g  0.48g  0.42g  12g  0.27g  108mg  mustard sauce  Per serving  9.4g  1.9g  0.6g  0.5g  9g  0.6g  240mg
                                                    certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 45%)
                                                                                                 Per serving  380kJ/91.2kcal  5.9g  1g  2.46g  less than 1.2g  8.64g  0.53g  212mg
                                                Fish 4 ever
                                                  Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
                                              Best before see pack Bedst før Se pack
                                                                                              Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
          starch*, sea salt.*from organic agriculture / aquaculture, certified by CRAEGA ES-ECO-022-GA
                                                                               Sustainably-fished Mackerel fillets
                               in organic spinach and seaweed sauce
  Best before see pack
                                                                  organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
                                          in spinach and seaweed sauce
                                                                                                NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  of which saturates   of which sugars     NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g   of which saturates / heraf mættet fedtsyrer  Carbohydrates / Koolhydraten    of which sugars /waarvansuker    NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g   of which saturates / heraf mættet fedtsyrer  Carbohydrates / Koolhydraten   of which sugars /waarvansuker
                     organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
                                                                    We only use traditional artisan methods in our packaging and only add ‘clean’ natural and
                                                     Ingredienser: Makrel (54%), tomat* (35%), olivenolie (8%)*, citronsaft*,salt, chilipulver* (*Økologiske landbrug er
                                                                      bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.
                       We only use traditional artisan methods in our packaging and only add ‘clean’ natural and
                                            Sustainably-fished Mackerel
           Ingredients: Mackerel (Fish) (60%), seaweed (10%)*, spinach  (8%)*, onion*, olive oil*, garlic*, ginger*, potato
                         bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.
                                                                        Our careful catch and pack approach sets the highest standard in quality and sustainability,
                                                                                                                   Our careful catch and pack approach sets the highest standard in quality and sustainability,
                                                        salt. *from organic agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient 45%)
                          Our careful catch and pack approach sets the highest standard in quality and sustainability,
                                                                                                (*Økologiske landbrug er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 45%)
                                                         Ingredients: Mackerel fillets (Fish) (54%), Tomato (35%)*, Extra virgin olive oil (8%)*, Lemon juice*, Chilli pepper*, sea
                                                                                                                                                            120g
                                                                                                                  120g
                                                                      120g
                                                                      120g                         Energy   Fat - Total   Carbohydrates  Protein   Salt  Sodium  120g  Energy / Energie  Fat - Total / Vetten   Protein /  Eiwitten  Salt/ zout  Sodium  120g  Energy / Energie  Fat - Total/ Vetten   Protein /  Eiwitten  Salt/ zout  Sodium
                                              Fish 4 ever
                                                                                          Fish 4 ever
 Fish 4 ever                                  Fish 4 ever                                 Fish 4 ever
 Fish 4 ever
                                                  ES                                         ES
    ES                                         1  0 . 2  0 3 8 P /                         1  0 . 2  0 3 8 P /
                                                                                               0 O
                                                   0 O
     0 O
  1  0 . 2  0 3 8 P /                             CE                                         CE           5 034210 522354
    CE
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