Page 5 - Meal Range Redesign (Jilly's major project)
P. 5

Meal range idea  4                                                         The resoning behind this idea is to remove all recipe iconography and to



                                                                                               match in the look to the white / yellowfin tunas.
                                                                       olive oil and lemon
                           Garlic and Chilli Oil
                          Garlic and Chilli Oil
                                                                       olive oil and lemon
                                                                                                                                                                    organic tomato sauce
                                                                                                                   Moroccan sauce
                                                                                                                                                                    organic tomato sauce
                                                                                                                    Moroccan sauce
                                                                        Sardines in organic
                                                                        Sardines in organic
                     Sardines in
                                                                                                                                                              Sardines in
                      Sardines in
                                                                                                                     Sardines in organic
                                                                                                                                                              Sardines in
                                                                                                                     Sardines in organic
                                                                       Sustainably-fished
                                                                       Sustainably-fished
                          Sustainably-fished
                                                                                                                                                                   Sustainably-fished
                          Sustainably-fished
                                                                                                                     Sustainably-fished
                                                                                                                     Sustainably-fished
                                                                                                                                                                   Sustainably-fished
                                                                    Fish 4 ever
                                                                    Fish 4 ever
                       Fish 4 ever
                       Fish 4 ever
                                                                                                                                                               Fish 4 ever
                                                                                                                  Fish 4 ever
                                                                                                                                                                Fish 4 ever
                                                                                                                  Fish 4 ever
                                                                                          Once opened keep refrigerated and consume   Net weight: 120g   within two days / Efter åbning holdbar 2   Made in Spain     Allergy advice: For allergens, see ingredients in bold Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   (total percentage of organic ingredients 59%) RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 /  137 Cardigan St, Carlton, 3053 VIC Australia.   www.firstray.com.au  Trace your fish:  in organic Moroccan sauce  Sustainably-fished Sardines  Net weight / Nettovægt: 120g   dage i køleskab.  Made in Spain Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC  Australia. www.firstray.com.au  Trace your fish:  in organic toma
                                                                                                                                       Once opened keep refrigerated and consume
                                                                                                                                        within two days / Efter åbning holdbar 2
                                               Made in Spain
                                                                                                                                                                                     Once opened keep refrigerated and
                                                                                             dage i køleskab.
                                                                                                                                                                                                Australia. www.firstray.com.au
                                                                                                                                                                                      consume within two days

                                            Net weight / Nettovægt: 120g
  Net weight / Nettovægt: 120g
                                                                                                                                       Typical value per 100g (drained) / Gemiddelde
                                                                                           Gemiddelde voedingswaarde per 100g
                                                              .
                                                             Trace your fish:
               Trace your fish:
                                                                                                                                        voedingswaarde per 100g (uitlekgewicht)
                                                                                          Typical value per 100g (drained)  Fish 4 ever  almonds*,parsley*, sea salt.  *from organic agriculture, certified by CRAEGA ES-ECO-022-GA    cardamom*, nutmeg*, turmeric*, cayenne*, cloves*, white pepper*, onion*, red pepper*, raisins*,   Ingredients: Sardines (Fish) (40%), tomato*, olive oil*, garlic*, black pepper*, coriander*, ginger*, paprika*,    www.fish4ever.co.uk   Enter the code at  and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk  boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural  120g  in organic Moroccan sauce  Sustainably-fished Sardines  Fish 4 ever 4.82g  landbrug er certificeret af CRAEGA ES-ECO-022-GA  (samlede andel af økologiske ingredienser 19%)  Ingredienser: sardiner (80%), tomat (12%)*, ekstra jomfru olivenolie* løg*, hvidløg*, havsalt. *Økologis

                           in Garlic and Chilli Oil
                                                                                                                                          1033kJ/243kcal
                                                                                              133kJ/320kcal
                                                                                            (drænet):
                                                                                                     132mg
                                                                                                                                           17.1g
                                                                                                                                                21g
                                                               Enter the code at
                                                                                                                                                                                               3
                 Enter the code at
                                                                                                                                                                                              0.233g
                                                                                                                                                                                                92mg
                                                                          in organic olive oil and lemon
                                                                                                                                                                                             9.9g
                                                             www.fish4ever.co.uk
                                                                                                                                       Per serving
               www.fish4ever.co.uk
                              Sustainably-fished Sardines
                                                           Sustainably-fished                 637kJ/154kcal  26.5g  5.8g  4.4g  0.3g  16.6g  0.33g  Sustainably-fished  Best before see pack Bedst før Se pack  496kJ/117kcal  8.16g  2g  less than 1g  1g  80mg  1.78g  Sustainably-fished  Typical value per 100g  951kJ/229kcal  19.92g  3.26g  6.9g  6.9g  Omega   Sustainably-fished  438kJ/101kcal  6g  1g  3g
                                                                            Sustainably-fished Sardines
                                                              Sardines                     Per serving  12.7g  2.8g  2.1g  0.1g  8g  0.16g  63.3mg  Sardines  2.3g  0g  10g  0.2g  Sardines  Per serving  571kJ/137kcal  Sardines  Per serving  5.16g  2.2g  3.6g  1.62g  8.76g  0.6g  240mg  1.62g
                                                                                                             in organic
                                                         in Garlic and Chilli Oil        Best before see pack  olive oil and lemon                        in organic                     12g  1.96g  4.14g  4.14g  5.94g  0.14g  48mg  in organic
         agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient24%)
                                            Fish 4 ever
                                                                                                                                            Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
                                                 Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
   Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
  Best before see pack Bedst før Se pack
                                            Best before see pack Bedst før Se pack
                                                                 120g                                         120g                      Servings per package: 2 - Serving size: 48g (Drained weight)  of which saturates / waarvan verzadigde vetzuren  Moroccan sauce  tomato sauce
                                                                 120g
                                      in Garlic and Chilli Oil
    landbrug er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 24%)
                                                                                                                                                           120g
                                                                                                                                                                                                         120g
                                                                                                                                                                                                         120g
                                                                                    in organic olive oil and lemon
                                                    Ingredienser: Sardiner (75%), ekstra jomfru olivenolie* (19%), citron* (3%), citronsaft* (2%), havsalt (1%).*
                                                                                          NUTRITION INFORMATION Servings per package: 2 - Serving size: 48g   Energy / Energie  Sustainably-fished   Sustainably-fished   Fat - Total / Vetten   spicy tomato sauce  spicy tomato sauce  of which saturates / heraf mættet fedtsyrer Carbohydrates / Koolhydraten    of which sugars /waarvansuker    Protein /  Eiwitten  Mackerel fillets in organic   Mackerel fillets in organic   Salt/ zout  Sodium  mustard sauce  mustard sauce  NUTRITION INFORMATION  Sustainably-fished   Sustainably-fished   Energy / Energie  Fat - Total / Vetten   Carbohydrates/ Koolhydraten    Mackerel fillets in organic   Mackerel fillets in organic   of which sugars /waarvansuker    Protein /  Eiwitten  Salt/ zout  Sodium  Omega 3  NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  Energy   Fat - Total   of which saturates   Carbohydrates  of which sugars     Prote
      Ingredienser: Sardiner (75%), ekstra jomfru olivenolie*(18%) hvidløg*(5%), chili pulver*, hav salt. (*Økologiske
                                                                   boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
                      boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
                                                                                      Sustainably-fished Sardines
                                                        Ingredients: Sardines (Fish) (75%), extra virgin olive oil* (19%), lemon* (3%), lemon juice* (2%), sea salt (1%).
                                                       * from organic agriculture, certified by CRAEGA ES-ECO-022-GA  (total percentage of organic ingredients 19%)
                                                                 and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
                    and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
          Ingredients:Sardines (Fish) (75%),extra virgin olive oil*: (18%), garlic*: (5%), chilli powder*, sea salt. *from organic
                                                                     Our careful catch and pack approach brings you these plump sardines caught by local small

                                                                                                                  Our careful catch and pack approach brings you these plump sardines caught by local small

                       Our careful catch and pack approach brings you these plump sardines caught by local small
                                                                                                                                                                Our careful catch and pack approach brings you these plump sardines caught by local small
                                                  Økologiske landbrug er certificeret af CRAEGA ES-ECO-022-GA  (samlede andel af økologiske ingredienser 19%)
                                         Sustainably-fished Sardines

 in Organic Olive Oil
 in Organic Olive Oil
                                                        spinach and seaweed sauce
                                                        spinach and seaweed sauce
    Sustainably-fished Yellowfin Tuna
    Sustainably-fished Yellowfin Tuna
                                                   Mackerel in organic
                                                    Mackerel in organic
                                                   Sustainably-fished
                                                   Sustainably-fished
                                            Organico Realfoods, 3 City Limits, Reading,
                                               137 Cardigan St, Carlton, 3053 VIC Australia.
                                              0 . 2 Imported in Australia: First Ray, Suite 173 /
 Fish 4 ever    Made in Spain      fillets in Organic Olive Oil  fillets in Organic Olive Oil  Sustainably-fished white Tuna  Sustainably-fished white Tuna  Once opened keep refrigerated and  consume within two days / Efter åbning   Packed in Spain / pakket i Spanien for   Fish 4 ever  Fish 4 ever  Fish 4 ever  Fish 4 ever  Fish 4 ever
 Fish 4 ever
                                                                                         Fish 4 ever
                                                                                                                                       Fish 4 ever
                                            Fish 4 ever
                                                                                           Fish 4 ever
                                                                                           Fish 4 ever
                                                Fish 4 ever
                                                Fish 4 ever
 ingredients 24%)
  ES                                      holdbar 2 dage i køleskab.  RG6 4UP, UK Tel: 0118923 8760  3 www.firstray.com.au  Net weight / Nettovægt: 120g   Imported in Australia: First Ray, Suite 173 /   Made in Spain  ES  Made in Spain  ES  Made in Spain
                                                                                              0 O
 1  0 . 2  0 3 8 P / 0 O                     1  0 ES 8 P /                                1  0 . 2  0 3 8 P /                           1  0 . 2  0 3 8 P / 0 O
                                                0 O
  CE                    Net weight: 120g       CE                                            CE                                           CE
                                        Typical value per 100g (drained) / Gemiddelde
                       Fish4ever  Omega                                                                                                                       Once opened keep refrigerated and consume   Organico Realfoods, 3 City Limits, Reading,   Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC   Once opened keep refrigerated and consume   Imported in Australia by First Ray, Suite 173 /
 Trace your fish:
                        Fish4ever
                                  High in
                                   3                                                                         Net weight / Nettovægt: 120g                       within two days / Efter åbning holdbar 2   Packed in Spain / pakket i Spanien for   within two days / Efter åbning holdbar 2   Organico Realfoods, 3 City Limits, Reading,   137 Cardigan St, Carlton, 3053 VIC Australia.
  in Organic Olive Oil
                                  Made in Spain
                 Pole       Allergy advice: For allergens, see ingredients in bold  (total percentage of organic ingredients 39%)  Trace your fish: voedingswaarde per 100g (uitlekgewicht)  Organico Realfoods, 3 City Limits, Reading,   137 Cardigan St, Carlton, 3053 VIC Australia.   Trace your fish:  Trace your fish:  RG6 4UP, UK Tel: 0118923 8760  Australia. www.firstray.com.au  Packed in Spain / pakket i Spanien for
                    Line                                     consume within two days / Efter åbning   Packed in Spain / pakket i Spanien for                                                                     RG6 4UP, UK Tel: 0118923 8760
                       Sustainably-fished  786kJ/188kcal  8.9g  1.7g  less than 2g  less than 1g  25.9g  0.75g  300mg  2.3g  Once opened keep refrigerated and   holdbar 2 dage i køleskab.  RG6 4UP, UK Tel: 0118923 8760  dage i køleskab.  www.firstray.com.au
  Enter the code at
                      in Organic Olive Oil                          www.firstray.com.au                                                     in organic mustard sauce                                        dage i køleskab.
                                             less than 0.5g
  www.fish4ever.co.uk
                         120g           Per serving  354kJ/84.6kcal  4g  0.77g  less than 1g  Fish4ever  High in     certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 45%)   in organic spicy tomato sauce  Once opened keep refrigerated and   Packed in Spain for Organico Realfoods,  3 City Limits, Reading, RG6 4UP, UK Tel:   Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC   Australia. www.firstray.com.au
                         120g
                                               160mg
                                             11.7g
 Net weight / Nettovægt: 120g  Drained weight / Drænet vægt: 90g
                                              0.34g
                                                1.04g
                                         Servings per package: 2 - Serving size: 45g (Drained weight)
             Trace your fish:
      in organic olive oil
                                            Fish4ever
                                                                                                                                                                Gemiddelde voedingswaarde per 100g
      in organic olive oil
           Fish 4 ever
           Fish 4 ever
 er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 24%)
  ingredients. Learn more about canned fish you can trust at www.fish4ever.eu
                                                      Omega
 (*from organic agriculture, certified by CRAEGA ES-ECO-022-GA)  (total percentage of organic
  Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
                     in Organic Olive Oil
 Ingredients: Yellowfin tuna (Thunnus Albacares) (75%), cold pressed olive oil (24%)*, sea salt.
   Sustainably-fished Yellowfin Tuna
 Bedst før Se pack
                                       Bonito        in organic spinach and seaweed sauce 3  Typical value per 100g (drained) / Gemiddelde    Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.  organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk  Sustainably-fished Mackerel fillets    Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.  consume within two days   Ingredienser: Makrel (54%), sennep* (36%), ekstra jomfru olivenolie* (8%), hvidløg*, løg, vand,  hav salt   sea salt certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredients 45%)  Ingredients: Mackerel (Fish) (54%), mustard* (36%), extra virgin olive oil* (8%), garlic*, onion*, water,  Sustainably-fished Mackerel fillets
 Ingredienser: Gulfinnet tunfisk (75%), ekstra jomfru olivenolie (24%)*, havsalt. (*Økologiske landbrug
 Best before see pack
                                             of which sugars /waarvansuker
                                      del norte  of which saturates / waarvan verzadigde vetzuren  organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk  We only use traditional artisan methods in our packaging and only add ‘clean’ natural and   bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.   Our careful catch and pack approach sets the highest standard in quality and sustainability,   voedingswaarde per 100g (uitlekgewicht)  884kJ/211kcal  less than 2g  less than 1g  Ingredienser: Makrel (54%), tomat* (35%), olivenolie (8%)*, citronsaft*,salt, chilipulver* (*Økologiske landbrug er   salt. *from organic agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient 45%)  Ingredients: Mackerel fillets (Fish) (54%), Tomato (35%)*, Extra virgin olive oil (8%)*, Lemon juice*, Chilli pepper*, sea   We only use traditional artisan methods in
                                            Carbohydrates/ Koolhydraten
                                        NUTRITION  INFORMATION   Enter the code at White Tuna Fillets  Per serving  398kJ/94.9kcal  11.3g  5g  in spinach and seaweed sauce less than 0.5g  Sustainably-fished Mackerel 1.5g  0.67g  Fish 4 ever   www.fish4ever.co.uk   Enter the code at  in organic spicy tomato sauce  Sustainably-fished Mackerel fillets  Fish 4 ever   www.fish4ever.co.uk   Enter the code at  in organic mustard sauce  Sustainably-fished Mackerel fillets  Fish 4 ever 651kJ/155kcal  Typical value per 100g Gemiddelde voedingswaarde per 100g  865kJ/206kcal
  use traditional artisan methods in our packaging and only add ‘clean’ natural and organic
                                           Fat - Total / Vetten  Sustainably-fished
                                                                                                                                                               Typical value per 100g
                                                                   100mg
  bringing you 100% pole and line fished Yellowfin Tuna caught by local small boats. We only
  Our careful catch and pack approach sets the highest standard in quality and sustainability,
                                                                  26.9g
                                                                   0.25g
                                                                2.3g
                                             Protein /  Eiwitten
        Sustainably-fished Yellowfin Tuna in
                                          Energy / Energie
               Enter the code at
        Sustainably-fished Yellowfin Tuna in

                                           in Organic Olive Oil
              www.fish4ever.co.uk
                                              Salt/ zout
                                                Omega 3
                                                                less than 1g
                                               Sodium
                                              120g
                                              120g
   Net weight / Nettovægt: 120g  Drained weight / Drænet vægt: 90g
                                                                   45mg
                                                                   0.11g
                                                                  12g
          certified by CRAEGA ES-ECO-022-GA  (total percentage of organic ingredients 24%)
                                                                1g
       certificeret af CRAEGA ES-ECO-022-GA  (samlede andel af økologiske ingredienser 24%)
                               Fish 4 ever
                     Yellowfin Tuna  Fish 4 ever
                           in organic olive oil
                           in organic olive oil
        Ingredienser: Hvid tun (75%), ekstra jomfru olivenolie (24%)*, havsalt. *Økologiske landbrug er
       Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
           Ingredients: White tuna (75%), cold pressed olive oil (24%)*, sea salt. *: from organic agriculture,
                                       www.fish4ever.co.uk
                organic ingredients. Learn more about canned fish you can trust at www.fish4ever.eu
 ES  Bedst før Se pack  Best before see pack                      Best before see pack Bedst før Se pack      Best before see pack Bedst før Se pack  Typical value per 100g  633kJ/152kcal  9.82g  1.68g  4.1g  less than 2g  14.4g  0.88g  352mg  Sustainably-fished  8g  2.3g  0.8g  0.7g  20g  0.45g  180mg  15.7g  3.2g  1g  0.9g  15g  1g  400mg
                 only use traditional artisan methods in our packaging and only add ‘clean’ natural and
                                                        Sustainably-fished Mackerel
 1  0 . 2  0 3 8 P / 0 O                                                            Sustainably-fished                                                                     Sustainably-fished
                       Sustainably-fished White Tuna Fillets
                                                             NUTRITION  INFORMATION  Energy / Energie  Fat - Total / Vetten   Carbohydrates/ Koolhydraten   of which sugars /waarvansuker    Protein /  Eiwitten  Salt/ zout  Sodium  Omega 3  in organic spinach   Per serving  380kJ/91.2kcal  less than 1.2g  Mackerel fillets  4.8g  1.4g  0.48g  0.42g  12g  0.27g  Mackerel fillets  Per serving  9.4g  1.9g  0.6g  0.5g  9g  0.6g  240mg
 CE                                                          Servings per package: 2 - Serving size: 45g (Drained weight)  of which saturates / waarvan verzadigde vetzuren  Per serving  391kJ/93kcal       519kJ/124kcal
                  bringing you 100% pole and line fished meaty White Tuna, caught by local small boats. We
                                                                                       Mackerel
                                                                                                                                                                         108mg
                   Our careful catch and pack approach sets the highest standard in quality and sustainability,
                                                                                                                                    in organic
                             Sustainably-fished White Tuna fillets
                             Sustainably-fished White Tuna fillets
                                                                                                                                                                               in organic
                                                                                   and seaweed sauce                   5.9g  1g  2.46g  8.64g  0.53g  212mg  spicy tomato sauce  mustard sauce
                                 starch*, sea salt.*from organic agriculture / aquaculture, certified by CRAEGA ES-ECO-022-GA
                                                                                                                                     120g
                                                                                                                                                                                120g
                        Best before see pack
                                                                                          120g
     ES        Current White / yellofin tuna                                              120g                                       120g                                       120g
    1  0 . 2  0 3 8 P / 0 O
     CE                                                                                                                                                             of which saturates / heraf mættet fedtsyrer
                                  Ingredients: Mackerel (Fish) (60%), seaweed (10%)*, spinach  (8%)*, onion*, olive oil*, garlic*, ginger*, potato
               boxes.                                                                                              NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  Energy   Fat - Total   of which saturates   Carbohydrates  of which sugars     Protein   Salt  Sodium  NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g   Energy / Energie  Fat - Total / Vetten   Carbohydrates / Koolhydraten   of which sugars /waarvansuker    Protein /  Eiwitten  Salt/ zout  Sodium  NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g   Energy / Energie  Fat - Total/ Vetten  of which saturates / heraf mættet fedtsyrer  Carbohydrates / Koolhydraten   of which sugars /waarvansuker    Protein /  Eiwitten  Salt/ zout  Sodium
                        Fish 4 ever                                Fish 4 ever                                Fish 4 ever
                                                                   Fish 4 ever
                        Fish 4 ever
                                                                                                              Fish 4 ever
                           ES                                         ES
                                                                       0 O
                            0 O
                         1  0 . 2  0 3 8 P /                        1  0 . 2  0 3 8 P /                          ES
                           CE                                         CE                                       1  0 . 2  0 3 8 P / 0 O  5 034210 522354
                                                                                                                 CE
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