Page 36 - FASTSIGNS Case Study Book

Puerto Rico Ferry TRANSPORTATION/WAREHOUSING

New Maritime Terminal Undergoes a Colorful Rebrand

The Challenge FASTSIGNS transformed the space from the
Puerto Rico Ferry, the new administration of the outside in . The new logo design was applied to the
maritime terminals for Puerto Rico, sought a boats themselves . Customers were greeted with
complete rebrand for the transport provider’s branded door and window graphics, as well as a
new launch . They required comprehensive visual large, colorful mural, while the ticket station inside
solutions for their entire interior and exterior spaces, was revamped with colorful maritime graphics and
ports, offices, and they needed marketing collateral. information.
They also had to work around stringent boat
schedules without causing disruption to residents FASTSIGNS also produced branded banners,
ferrying from island to island . Another major tablecloths, parking permits and vinyl magnets as
challenge involved traveling over water to install well as print marketing collateral and branded
the signage at the islands’ ports, which meant apparel for employees. High-impact graphics
navigating the installation team and materials included 3D logo signs for the corporate offices,
via ferry . maintaining elevated consistent branding
throughout the space .
The Solution
The FASTSIGNS team worked closely with boat The Result
®
operators under a strict timeline while also providing FASTSIGNS drastically transformed and elevated
project management, site surveys and professional Puerto Rico Ferry’s brand image and terminal
installation. They also coordinated transportation environment, receiving positive reception from the
logistics, including proper packaging and handling neighboring islands, visitors and businesses .
of signage components during over-water transit. *This project was completed by FASTSIGNS of
®
Guaynabo, PR.

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