Page 34 - FASTSIGNS Case Study Book

TruNorth Construction MANUFACTURING/LOGISTICS
Procter & Gamble Inwood/Swiffer

Branded Graphics Refresh Manufacturing Facility and Processes
The Challenge To motivate and inspire employees, a blank stretch
Facility’s management, at what Procter & Gamble of wall above the employee lockers was transformed
considers to be one of it’s state-of-the art plants, with bold, branded graphics. FASTSIGNS brightened
wanted to graphically brand, guide and inform an area above the employee restrooms by applying
employees by identifying various manufacturing lines, wall graphics that featured other Proctor & Gamble
providing wayfinding solutions and overall enhancing products in a creative, geometric layout. Additional
the employee experience . The size of the facility is a aesthetic elements at the plant included product-
mammoth 2 .5 million acres, so large graphic formats branded door graphics and colorfully branded wall
would be essential to creating attention and impact in graphics in the employee office area and production
this mega facility . The goal for signage was to embrace space .
the plant’s goals of productivity – and distinguish each
brand – in a facility that prides itself on cutting-edge The Result
automation and design. The Swiffer beautification and identification project
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has helped clearly define each assembly line and area.
The Solution It has also enhanced wayfinding around the building
FASTSIGNS formulated visual applications to help while inspiring and instilling a feeling of “ownership”
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the client maximize productivity at the plant. One for employees who bring these #1 brands to life .
way they did this was to identify the multi-product
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manufacturing lines using a color-coded system with *This project was completed by FASTSIGNS of
applied vinyl as they maneuver the vast space with Martinsburg, WV.
room label signs to designate specific rooms.

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