Page 30 - FASTSIGNS Case Study Book

Knauf Insulation
TruNorth Construction MANUFACTURING/LOGISTICS
CONSTRUCTION

Consistent Signs and Graphics for Global Insulation Company Rebranding
The Challenge The project grew and the team was asked to create
Legacy Marketing was helping their client, Knauf sign packages for three additional Knauf plants in
Insulation, undergo a rebranding. The marketing California, Michigan and Alabama . The packages
agency needed new signs and graphics created and varied to fit each location’s physical and budgetary
installed while maintaining brand consistency . needs, but all four received the impressive
monument sign. FASTSIGNS worked with fabricators
The Solution to ensure consistency between locations and
The Legacy group reached out to FASTSIGNS to projects while negotiating competitive freight rates.
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provide and install all of the signs and graphics at
the Martinsburg, West Virginia location. A visually The Result
bold dimensional monument sign was designed Knauf Insulation has rebranded plant sites with
to catch the eyes of those passing by and create a signs and graphics that better visually reflect their
positive first impression. Exterior signage included organization and their people. Consistency was
reverse channel letters, post and panel wayfinding maintained across the locations, providing a unified
signs, and branded fabric awnings to guide visitors brand image .
and staff. Window and wall graphics extend the
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branding inside the building . *This project was completed by FASTSIGNS of
Winchester, VA.

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