Page 38 - FASTSIGNS Case Study Book

Hoekstra Transportation, LLC TRANSPORTATION/WAREHOUSING

Transportation Carrier Attracts Professional Drivers with Branding Reflecting Culture
The Challenge Inside, wall décor included brushed aluminum and
When Hoekstra Transportation, LLC relocated, they acrylic murals, cut vinyl and other framed graphics .
wanted to build a state-of-the-art facility to attract ADA and wayfinding signs incorporating the
high-quality drivers and reinforce their culture with Hoekstra logo were placed throughout the building .
employees . Frosted vinyl was added to glass partitions and
office doors, and graphics were added to the
The Solution vending machines .
A wide array of signs and graphics, using a variety
of materials, were created after designing shop The Result
drawings and prototypes . Hoekstra Transportation’s new facility has branded
signs and graphics that reflect their position as a
A large exterior aluminum box sign and metal valued business in the community, a trusted carrier
canopies were placed on the outside of the building, within the transportation industry and a great place
and, to increase visibility from a nearby major interstate, to work for the employees .
a 12 .5’ x 62 .5’ banner on a frame was added .
*This project was completed by FASTSIGNS of Kankakee, IL.
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