Page 71 - FASTSIGNS Case Study Book

Palomar Christian
Conference Center ARTS/ENTERTAINMENT/RECREATION

Reviving a Retreat Center’s Brand Image
The Challenge letterhead and branded envelopes, direct mail pieces,
With the expansion of new facilities and programs, the holiday cards, fliers, brochures and more. Multiple trade
Palomar Christian Conference Center needed to create a show displays to promote Palomar’s range of programs
consistent brand image throughout their campus and across and to recruit new staff members were also created.
all marketing efforts. The center’s Executive Director asked
FASTSIGNS to help design a new logo and provide For the remodeled gift shop, counter graphics were created
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comprehensive signs and graphics . and the new logo was included on shop merchandise from
t-shirts and wearables, to water bottles, mugs, backpacks
The Solution and more. Other graphics included branded floor mats,
FASTSIGNS designed a new and unique logo that represented interior décor prints and promotional items.
its scenic location on Palomar Mountain. The team also
created a branding style guide that identified the colors, The Result
typography and rules for logo usage . At the entrance of the FASTSIGNS designed brand identity for the Palomar
camp, a 48-square-foot sandblasted monument sign was Christian Conference Center that was easily integrated into
installed to welcome guests . To direct visitors around the the camp’s visual communications. The conference center
grounds, FASTSIGNS produced various wayfinding signs experienced such growth and success that they anticipated
and a map directory, while 10 smaller building identification opening two new centers, while working with FASTSIGNS
signs incorporated the new branding . to use the same logo and just change the name of
each location.
FASTSIGNS created over 100 custom name badges as well
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as printed and marketing materials such as business cards, *This project was completed by FASTSIGNS of Escondido, CA.

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