Page 76 - FASTSIGNS Case Study Book

West Michigan
Whitecaps Baseball ARTS/ENTERTAINMENT/RECREATION

Whitecaps Baseball Makes a Home Run with Branded Graphics

The Challenge High-impact window graphics and colorful murals
West Michigan Whitecaps, a minor league baseball highlighting team players were prominently displayed
team, is focused on providing fun, community throughout the stadium to help create an exciting,
experiences for their visitors . The team believes one-of-a-kind fan experience. Contour cut wall
visuals play a large role in elevating the fan experience. graphics as well as exterior channel letters with the
Whitecaps logo carried the team branding and spirit
They came to FASTSIGNS seeking a trusted partner throughout the ballpark .
®
to create engaging signs, custom graphics to better
showcase the energy and excitement of minor Signage also took center field with the new design
league games and convey the unique Whitecaps and installation of the official Whitecaps scoreboard
baseball experience . and outfield pad graphics.

The Solution The Result
FASTSIGNS used hundreds of signs to transform the With FASTSIGNS’ expertise, Whitecaps Baseball hit
stadium from the entryways to the outfield. They a visual home run keeping fans engaged from the
designed the monument sign to welcome stadium moment they enter the ballpark to the last inning of
guests and set the tone for the fan experience, victory. FASTSIGNS left nothing on the field with this
including directional graphics and stadium maps to project .
guide, engage and excite fans through the ballpark .
*This project was completed by FASTSIGNS of Grand
®
Rapids, MI.

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