Page 74 - FASTSIGNS Case Study Book

The Muhammad Ali Center ARTS/ENTERTAINMENT/RECREATION

Updating a Museum Lobby to Continue Honoring an Iconic Figure

The Challenge signs were also installed to create a cohesive wayfinding
After 16 years, The Muhammad Ali Center wanted to experience .
revitalize their facility with renovations to their main
entrance and lobby to better recognize donors, showcase Two columns in the main lobby were wrapped with an image
influential friends and welcome new and returning visitors. that serves as the target for an Augmented Reality app that
provides an interactive experience for visitors. Plaques
The Solution highlighting the details of Ali’s major fights were placed
FASTSIGNS helped the Muhammad Ali Center determine underneath clocks that represent the time zones each fight
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the best route for merging existing elements for reuse with occurred in .
the newly designed pieces and colors .
The Result
As their donor campaigns have grown, the center needed a The Muhammad Ali center welcomes people with a
better representation of those who help Ali’s legacy continue . transformed and visually enhanced lobby. The installation
Displays featuring donors and the original founders were was completed in time for the center’s grand reopening
reworked and repurposed to merge together into a new taking place during Kentucky Derby festivities in Louisville,
display. All of the donor recognition pieces were then put Kentucky . This helped provide great exposure just weeks
together in a centrally located area for visual cohesion . The before the annual “I Am Ali” festival. As a part of this project,
Wall of Respect, which showcases the many influential and new signs and graphics were designed and installed, and
famous friends who have visited the center, was remade many existing displays were updated and reinstalled. This
with new materials to fit the expanded recognition area. helped meld the important and iconic elements that needed
to remain while blending the old with the new .
Fabricated metal letters were placed on the new canopy
above the Ali Center Store. A 10-foot portrait of the iconic *This project was completed by FASTSIGNS of Louisville,
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boxer was used to create a mural that highlights the center’s KY – Downtown.
mission statement. New directories and room designation

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