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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

* BATNA - is an acronym (аббревеатура) that stands for (обозначает)
Best Alternative To a Negotiated Agreement. It is defined (обозначает) as the
most advantageous (выгодная) alternative that a negotiating party can take if
negotiations fail and an agreement cannot be made. In other words, a party’s
BATNA is what a party’s alternative is if negotiations are unsuccessful
(неуспешные). The term (термин) BATNA was originally used by Roger
Fisher and William Ury in their 1981 book entitled (под названием) “Getting
to Yes: Negotiating Without Giving In (без того, чтобы сдаться/пойти на
уступки).”
Importance of BATNA
BATNA is often used in negotiation tactics and should always be considered
(рассматриваться) before a negotiation takes place. It is never wise (разумно)
to enter into a serious negotiation without knowing your BATNA. The value
of knowing your best alternative to a negotiated agreement is that:
1. It provides an alternative if negotiations fall through (провалились).
2. It provides negotiating power.
3. It determines (определяет) your reservation point (the worst price you are
willing to accept).
Exercise 247. Fill in the correct translation.
to remain
to remind
to require
to resemble
to respect
to result
to satisfy
to seem
to signify
to sound
to succeed
to suffice
Exercise 248. Read and discuss the story.
Work Stories: People Who Are (Probably) Having a Worse Day Than You
https://www.coburgbanks.co.uk/blog/friday-funnies/embarrassing-work-
stories/
Food babies are a real thing, you know...“I was laid off from the company 8
years ago, but 10 years ago I approached (подошёл) the receptionist, who I
knew was recently married and they were trying to conceive (пытались
забеременеть), and asked her how far along she was (на каком месяце
беременности она была).
vic_the_english_guru
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