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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

that the other thing because it's more bold (дерзкие) and the pictures are
bold, yeah.
- Did you move to London to work for Vogue?
- I did. I moved that was my dream to come here and be art director for British
Vogue. And then it worked.
- Why British Vogue in particular (в особенности)?
- I guess, while I was working at American Vogue at the time and I loved it
there. Yeah, when I love British Vogue, like you know, it's always been really
experimental.
- And in photography how have covers (обложки) changed since you've been
working with magazines in terms of who they're using?
- Feel of it as things are going more digital, everybody's wondering what the
meaning of a cover is. What used to sell doesn't necessarily (необязательно)
sell anymore. What used to sell, I think, what used to sell is like more
commercial covers. Maybe things that were a little more safe. Right now, I
think, there's no guarantee. We'll think something is gonna do really well and
it doesn't, and then another cover will be like, oh, that's gonna be a dud
(отстой). It's too weird (странно). And people will buy it. So, and we're
always kind of trying out new things now which is exciting.
- Do you have advice for people that might be watching this about what they
could do to one day get your job? - What magazine was when I started is
completely different from what it is now, and it's all going digital. And print is
very important obviously but I think kids studying magazines as an art director
need to be really versed (разбираться) in digital and instinctual
(инстинктивный) about it. And so I think learning all the coding courses
digital design and moving image stuff is really important.
Answer the questions:
1. What is this video about?
2. Do you magazines like Vogue? Why?
3. What is woman’s job? What are her responsibilities?
4. What is her role on photoshoots?
5. Why did she move to London? Would you relocate for your job?
6. What is her advice for people that might be watching this about what
they could do to one day get your job?
Exercise 360. Fill in the correct translation.
to be on/off the table
to follow someone’s lead
to be back to square one
to demand
demanding

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