Page 20 - Women's Soccer Scene Issue No.23 2021-22

Durham looking for fan boost

Durham Women have a decent record against WSL teams in cup ties in recent seasons and on
Sunday, they will look to try and take another scalp when they play Birmingham City in the Fifth
Round of the Vitality Women’s FA Cup.
The Wildcats have reached the quarter final stage on two occasions in the past - in 2018 and
2019 - and goalkeeper Naoisha McAloon is confident that home advantage will be a big boost for them
against the Blues.
“It's going to be an exciting game,” she said. "It'll be a good test for us and we'll train hard this
week and give it our all on Sunday.
"The FA Cup is always a great experience and as a team we're looking forward to getting out in
front of the fans. They make such a huge difference.
"Just hearing them shouting and cheering us really pushes us on and helps us go that extra
mile."
"I think it will be great to test ourselves against a side in the top division and see where we're
at,” added Durham striker Bridget Galloway.
"The FA Cup is always a big one. It would be great to get into the next round and it's a great
experience playing in the FA Cup.
"Birmingham will come fighting and I think it'll be a close game.
"The fans will play a massive part and as long as they come with all their chants at the weekend
we'll be in a good place!"
LinkedIn join Euros sponsors

UEFA and The FA have announced LinkedIn, the world’s largest professional network, as the latest
national sponsor of UEFA Women’s EURO 2022, joining existing partners The LEGO Group,
Pandora and Starling Bank.
The tournament, which is due to be the biggest European women’s sporting event in history,
will be hosted in England this summer from 6-31 July.
As a national sponsor of UEFA Women’s EURO 2022, LinkedIn will spotlight the game’s
female trailblazers who have supported one another on their path to professional success, inspiring
everyone with their stories as it commits to ‘make work work for women.’
LinkedIn’s activations will demonstrate how the platform and its community can support
women to achieve their goals, whatever their profession or industry, and drive content and
conversations around women’s empowerment, leadership, wellbeing and diversity.
Guy-Laurent Epstein, Director of Marketing at UEFA, said: “We are delighted to have
LinkedIn join us as a national sponsor of UEFA Women's EURO 2022. The addition of this major
brand further enhances what is already an extremely strong roster of commercial sponsors associated
with the competition. This collaboration offers significant opportunities to further promote the
competition through their platform and bring it to new audiences. We look forward to working
together on what is set to be a record breaking tournament that further grows the women’s game.”
Ngaire Moyes, Vice President, Communications and Brand, International at LinkedIn said:
“At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, and it’s a privilege
to support UEFA Women’s EURO 2022 which actively shares and celebrates these values. The
tournament is set to be a landmark event that will provide professional female footballers with a
platform to showcase their remarkable talent and achievements. Off the field, we’re increasingly
seeing sports professionals use LinkedIn to share interesting stories and insights into their careers,
and we know how powerful they can be to encourage and inspire others.”
The announcement comes on the same day tournament organisers have launched the
‘Inspired By England 2022’ Instagram channel that will become the home to all inspiring stories and
content from fans, sponsors, partners and community groups in the build up to the tournament and
beyond. Join in the action and share your stories using @InspiredByEngland2022 and
#WEURO2022.
Issue no. 23 - 24 February 2022 news@womenssoccerscene.co.uk