Page 7 - Women's Soccer Scene Issue No10 2020/21

Weetabix Food Company has become the Official Partner of the Wales Women's National football
team and title partner of the FAW Trust grassroots girls' football initiative Huddle, which will be
renamed Huddle, powered by Weetabix.
Showing support for women's and grassroots football, Huddle, powered by Weetabix, aims
to introduce girls aged between four and 11 to football in a fun, friendly and inclusive environment
ensuring they have a positive first experience of football. The programme is delivered by clubs and
partners across Wales who are committed to introducing football to girls in their communities.
From May, a number of money-can't-buy experiences with the Welsh women's team,
including the chance to watch training sessions and signed shirts, will also be up for grabs as part
of an on-pack promotion on the Weetabix cereal range, as well as ticket prizes to international
matches.
Partnering the Weetabix range and its great nutritional credentials with the chance to win
amazing football prizes, the campaign aims to drive excitement and relevance to the cereal category.
Gareth Turner, Head of Brand at Weetabix, said: "We are already known as the UK's
favourite cereal and working with The Football Association of Wales and FAW Trust will only
cement this further.
"This partnership reinforces our belief that everyone can achieve their best with a proper,
Weetabix start to the day, and we're delighted that we can bring the Weetabix advantage to the next
generation of talent through our work with Huddle, powered by Weetabix and the Welsh Women's
teams. We're looking forward to bringing the activation to life, offering football fans in Wales some
unique and exciting experiences."
Lowri Roberts, Head of Women's and Girls' Football at the FAW, added: "We have
ambitious targets for the female game in Wales and are delighted to have a committed partner in
Weetabix to help us achieve these.
"Huddle, powered by Weetabix, is focused on fun, making friends, building confidence and
provides the perfect start for girls in football. With Weetabix's support we aim to have 100 centres
across Wales by 2023.
"We're thrilled to also announce Weetabix as the Official Breakfast Partner of the Wales
Women's National Team as we prepare for another competitive FIFA World Cup Qualifying
campaign later this year."
The partnership will kick off in April 2021, with supporting activity featuring across all
Weetabix-branded cereal products, including Oatibix.

Tel: (0117) 9694544 Julian Barker
E-Mail: news@womenssoccerscene.co.uk David Potham
Website: Will Cheshire
www.WomensSoccerScene.co.uk Steve Gaunt/Touchlinepics.com
Twitter:
@wssmagnews Winners of the 2006
FA National Media Award
Editors:
Neil Brown Views expressed in articles in this magazine are
Mark Brown those of the subject and not necessarily those of
Contributors: Women’s Soccer Scene and its staff.
James Prickett (www.jamesprickett.co.uk)
Patrick Higgins Issue no. 792
Front cover photo: Northern Ireland defender Julie Nelson tries to catch England striker Ellen White
during their friendly international at St George’s Park (courtesy of the FA).
Issue no. 10 - 4 March 2021 news@womenssoccerscene.co.uk