Page 9 - Women's Spccer Scene Issue No.37 2021-22

M&S’ existing strong food health and freshness credentials and the ambition set in 2007 to
reach 50% of all food sales volume under the Eat Well accreditation by the end of 2022.
Customers will see the campaign come to life from July in line with the summer holidays
and all stores across the UK will have clear Eat Well identifiers throughout. M&S Food will
also launch a purpose driven marketing campaign including free fruit for kids in all stores and
Fresh Market Specials promotions on seasonal fruit and vegetables.
Later in the summer, customers will also be encouraged to make healthy choices in store
through an exciting competition that will reward Eat Well choices with an incredible, once in
a lifetime prize.
Euro 2022 Impact Report
UEFA and The FA have released the UEFA Women’s EURO 2022 Impact Report, confirming
the competition is on track to be the biggest women’s European sport event in history.
The report, produced by EY, indicates the tournament is expected to deliver £54 million
in economic activity to the nine host cities: Brighton & Hove, London, Manchester, Milton
Keynes, Rotherham, Sheffield, Southampton, Trafford and Wigan & Leigh. The host cities are
expecting to welcome 96,000 international visitors from 95 territories.
There will also be engagement from fans from all over the world as international
audiences could reach over 250 million across more than 195 territories. Host cities will also
see a positive socio-economic impact thanks to over 5,500 people taking part in the volunteer
programme.
The report reveals ticket sales for the tournament are on track to double the attendance
of UEFA Women’s EURO 2017 in the Netherlands, with 51% of football fans planning to
attend or watch.
Providing a platform for greater participation in the game and community engagement,
the tournament aims to leave a lasting legacy by inspiring the next generation of players and
fans, providing opportunities for more than 500,000 women and girls to participate and
engage with football through focused efforts of legacy groups within each of the host cities.
UEFA’s chief of women’s football Nadine Kessler said, “This pre-tournament report
proves that the impact won’t stop with the final whistle at Wembley on 31 July. UEFA
Women’s EURO 2022 has a unique chance to be a catalyst for change locally, nationally,
across Europe and beyond. The tournament and our collective ambition will positively impact
local economies and tourism, people and communities and the global visibility of the women’s
game, whilst providing valuable inspiration for the future.”
Baroness Sue Campbell, UEFA Women’s EURO 2022 board member and director of
women’s football at the FA, added: “With less than 50 days to go until the tournament gets
under way, this report highlights what we can achieve with a continued focus on capitalising
on the opportunities offered by UEFA Women’s EURO 2022 and importantly how we can
measure our success. Our aim is twofold: to deliver a record-breaking tournament and to leave
a tangible legacy to grow the women’s game.
“By inspiring fans at home and abroad, and by committing to provide playing
opportunities to girls in every school and club across the country, I am confident we can
deliver on both aims.”
EY will produce a ‘flash’ report that will be published approximately six to eight weeks
after the tournament to provide an initial indication of the impacts achieved. Developments
in participation and interest in women’s football will be monitored to inform the full post-
event impact study, which will be produced in summer 2023.

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Issue no. 37 - 2 June 2022 news@womenssoccerscene.co.uk