Page 37 - The 2021 Spring & Summer Club Braman Magazine
P. 37

It was all set to be constructed on the original West Palm Beach City Hall site in the heart of
                                           Rosemary Square, and pay tribute to Fred and Byrd Spillman Dewey’s 1892 Victorian home,
                                           known as Ben Trovato—a name loosely translated from an Italian phrase for a well-crafted story.

                                           Upon learning of the plan, Thom lobbied for the chance to return to South Florida—a place
                                           he’d left half a decade prior for Raleigh, NC. In February of 2020, as the Director of Sales and
                                           Marketing at The Ben, Thom saw his dream through to reality.

                                           Byrd Spillman Dewey was an avid conservationist, best-selling author, and hospitality
                                           pioneer. She and her husband moved to the sparsely-populated beaches of South Florida
                                           just before the turn of the 20th century, and went on to introduce diplomats, members of the
                                           aristocracy, and luminaries of their time to the tropical breezes and mild climate that still
                                           make West Palm Beach world-renowned today. The Ben stands as a love note to Byrd and her
                                           various pleasures.













































                                           The hotel’s construction features a mix of textures like natural wood, exposed cement, and
                                           gold accents. Every room includes a copy of Byrd’s novel Bruno, and the welcome lobby
                                           houses a massive bookcase with its own special surprise. Her passion for conservation is
                                           reflected in The Ben’s focus on providing “green” meeting spaces—eschewing pens, paper
                                           pads, and linen table coverings. Ensuite showers are equipped with high-end, stylized soap
                                           dispensers to help eliminate waste.

                                           Every detail was explicitly planned. The only thing that couldn’t have been was the
                                           coronavirus, which forced furloughs and layoffs only weeks after The Ben officially opened its
                                           doors. Fortunately, as its one-year anniversary nears, staffing is nearly back to pre-pandemic
                                           levels. Thom credits the unmatched location, buoyed by The Ben’s one-of-a-kind story, for
                                           helping to carry the hotel through a year in which the hospitality field suffered greatly.


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