Page 29 - Braman Spring-Summer-Magazine_v6_2019_Logo

On the left, the Rolls-Royce showroom. To the right,
Bentley. In the middle, the Luxury Pre-Owned studio,
where attendees were greeted with complimentary
champagne and professional photos in front of two
step and repeat banners. Open bars, exquisite hors
d’oeuvres, and fresh crab legs and shrimp were all
provided, but the true draw were the night’s featured
guests—President and CEO of Bentley Motors, Inc.
Christophe Georges and President of Rolls-Royce Motor
Cars NA. Martin Fritsches.

Both acknowledged the importance of the South
Florida market for their respective brands. Georges
cited the region as the second most popular for Bentley
customers after Southern California, while Fritsches
insisted that he believed South Florida would surpass
Beverly Hills this year as the top market for Rolls-Royce.
Both also emphasized that Braman’s commitment to
customer care and service aligned closely with the
Bentley and Rolls-Royce brands, and lauded the group’s
substantial investment into the new dealerships.

Throughout the night, the eye-catching robin’s egg
blue Continental GT Convertible—the only example
in the country at the time—attracted a large crowd.
Georges admitted that the color was chosen over a more
formal tone specifically for this reason. The redesign
of the Continental GT was the perfect opportunity
to showcase not only the vehicle itself, but new color
palettes. Lighter hues are preferred over darker ones
for new cars, Georges explained, to better display the
“purity of the design.”

On the other side of the facility, Black Badge models—more
the entire Rolls-Royce line was aggressive and sporting versions
present. Fritsches remarked of the Dawn, Ghost, and Wraith.
that the rapid expansion of the
marque’s offerings over the past The festivities were briefly paused
decade was the result of working midway through, as Georges,
directly with customers to meet Fritsches, and Braman Motorcars
their demands. A prime example GM Stephen Grossman addressed
was the new Cullinan; the the guests, shared stories, and cut
luxurious and capable SUV helped the ceremonial ribbon.
Rolls-Royce extend their footprint
across the northeastern U.S. The event drew to a close after
more than two hours of the kind
The popularity of Rolls-Royce’s of posh celebration only these
lineup has actually led to a three prestigious brands could
customer waiting list. For render. Visit Braman’s new
this reason, Fritsches’s focus Bentley, Rolls-Royce, and Luxury
throughout 2019 will be on Pre-Owned dealerships now open
delivering unique customer at 2901 Okeechobee Boulevard in
experiences, as well as the West Palm Beach, today.
introduction of the upcoming

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