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Club Braman Member Steve Yariv
FROM WALL ST. TO MAIN ST.
IT WAS AN IMPOSSIBLE ASK. This wasn’t quite what Steve Yariv had in mind when
An insurmountable obstacle higher than any Rocky he founded Dealer’s Choice Auto Transport nearly two
Mountain peak. decades ago. Shortly after opening a South Florida
office for his New York-based firm in 2000, a chance
A loyal client had thrown down the gauntlet; their encounter inspired Steve to leave his institutional
new Rolls-Royce had to arrive in Colorado within 48 trading career and apply his business and financial
hours—federally-mandated drive breaks, weather, savvy to the automotive transportation niche. Now, here
speed limits, and unforeseen circumstances be he was—with 20 employees, bicoastal offices, and more
damned. Failure wasn’t an option. than 300 licensed operators serving over 3,000 national
dealerships—staring down his toughest job yet.
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