Page 18 - SIF PD Strategy

Operating Measurements Key Performance Indicator Targets
Outcomes
FY19/20 (Year 0) FY24/25 (Year 5) Driver/ Co-Owner/
Comments

MINDSHARE

Positive (7) Reach of Media 1.5 billion 2 billion CCDD We will
Perception of impressions in all impressions in all achieve a
Singapore as an focus markets. focus markets. cumulative reach of
innovative, 10 billion
culturally I impressions over 5
vibrant and years from FY19 to
compassionate FY24.
people
(BJ Digital Media Reach CCDD & PD I

i. No. of online views 18.8m 12.8m Captures online
reach and following.
- Corporate Comms 1.8m 2.3m
Moving forward, we
(SIF, SIV, SG Mag and YouTube will also capture
channels) how active this I
community is.
- Our Better World
17m 10.Sm
(YouTube views on OBW channel, video We aim to achieve a
view on OBW Facebook, page views on cumulative online
OBW website and partner distributor view of 70.4m and
sites) community size of
0.85m over 5 years
ii. Community size (accumulated) 1.45m 0.85m from FY20 to FY24
- Corporate Comms 0.25m 0.25m across all our digital
assets and
(SIF websites, email sign-ups, Facebook platforms.
likes, Linkedln followers, YouTube
subscribers) I OBW will reduce
dependency on
- Our Better World 1.2m 0.6m Facebook and focus
on new platforms
(OBW website email sign-ups, Facebook
likes, lnstagram followers, YouTube for better
subscribers) engagement.
iii. Online engagement rate The online space
;:,: Market ;:,: Market continues to evolve
- Corp Comms Benchmark Benchmark rapidly. In view of
-OBW the dynamic digital
landscape, the
(Current market benchmark based on online KPls might
Socialbaker's online interaction per need to be reviewed
1,000 fans is 291.59 for non-profits year on year.
global)

18