Page 17 - SIF PD Strategy

ANNEXB Year-5 (FY24/25) TARGETS

Operating Measurements Key Performance Indicator Targets
Outcomes
FY19/20 (Year 0) FY24/25 (Year 5) Driver/ Co-Owner/
Comments

NETWORKS

Community of (1 J Size of FOS network 44,600 65,000 SMD - Driver
engaged FOS in - Total no. of FOS 8% YoY growth 7% average growth PD - Co-owner
major cities
(2) Profile of FOS from SIF Focus Desi(ed (atio Desi(ed (atio
Countries
- Influencers 70% 90%
- Others 30% 10%

(3) Quality of Engagement Desired Desired
engagement rate engagement rate
i. Repeat Engagement 10% of FOS from 10% of FOS from
(Growth in the culmulative number of SIF Focus SIF Focus
FOS who participated in SIF activities Countries Countries
two or more times over the course of
their friendship with us in the last 5
years)

ii. Intensity of Engagement 5% 5%
- Partners 25% 25%
- A lumni 70% 70%
- Contact

(4) Acts of Advocacy (AoAJ 50 AoAs (per year) 50 AoAs (per year) SMD
A proxy of affinity/
(Action by any alumni/ FOS in support enduring
of SIF/ Singapore)
relationships.

MINDSHARE --

Positive (5) Perception Surveys .: Market .: Market PD
perception of (Surveys to capture PD impact of SIF Benchmark Benchmark *Results are
Singapore as an programmes) collated bi-annually
innovative, - Building of networks, connections
culturally and friendship
vibrant and - Understanding of Singapore/
compassionate Singaporeans
people - Affinity for Singapore/ Singaporeans
- -

(6) PR Value $5.5m $25m CCDD
- Focus countries 65% 60% Proxy for positive
- Singapore & Others 35% 40% public perception of
- No. of advocacy stories > 20 stories > 20 stories
Singapore.

We aim to achieve a
cumulative PR value
of $25m over 5
years from FY/20 to
I
FY/24.

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