Page 15 - SIF PD Strategy

PD Goal/Key Strategy/Initiative In Partnership With ... Key Measure of Success
Message

Singaporeans 1. Leverage arts and Local and overseas cultural Strategic Indicators
are creative, culture to connect institutions and partners Network of
culturally communities, including the National Arts influencer-profile FOS in
vibrant and promote Council, MCCY, British respective professions.
socially cross-cu ltu ra I Council, LASALLE, Very Quality of engagement.
innovative understanding and Special Arts, Nalandaway No. of repeat
people and a develop Foundation, Shanghai engagements
great place to collaborations that People's Association for by programme
live, work and bring about Friendship with Foreign alumni and FOS.
play. positive social Countries and Yayasan Positive media coverage
change. Sime Darby.
of our project
launches/events.
Value of positive
free press
2. Grow a network of National Youth Council. generated from
next generation Singapore overseas projects.
leaders across mission, alumni and Media reach.
ASEAN connected partners. Acts of Advocacies by
with one another ASEAN foreign missions Friends of Singapore.
and with a good based in Singapore, ASEAN Social impact Indicators
understanding of Senior Officials Meeting on
Singapore/ Youth (SOMY) · Number of direct
Singaporeans. counterparts and overseas beneficiaries (i.e. Arts for
partners. Good Fellows and
participants).
Number of indirect
beneficiaries positively
impacted by
Fellow-initiated or Arts
for Good projects.

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3. Engage media Singapore missions in SIF Strategic Indicators
professionals/KO Ls markets of operation. Number of positive
through Journalist Singapore and overseas articles published by
Visits Programmes media outlets and media.
to showcase the platforms. Dollar value of free and
softer aspects of positive press
Singapore.
generated.
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4. Develop and Corporate partners like Strategic Indicators �
profile OBW as a Temasek. Online views, community
unique and Content distributors like size and engagement.
pioneering SilkAir, The Logical Indian Association of OBW as a
Singapore and TripAdvisor. Singapore initiative by
initiative in the · Network of storytellers. online community.
digital social · Enablers such as Kantar
impact space for Millward Brown* and Social Impact Indicators
Asia. Found.
Positive action taken by
on line viewers to
featured causes. _J 15