Page 10 - SIF PD Strategy

CITIZEN AM BASSADORS &

ALUM NI AND PARTNER

ENGAGEM ENT

Citizen Ambassadors (CAs) enable the work of SIF by volunteering their time, talent
and treasures to support our programmes. To ensure that SIF?s work continues to
thrive, the CA team will rejuvenat e and grow SIF?s pipeline of diverse, engaged and
vibrant cit izen ambassadors. Work is underway to refine the categorisation of CAs in
our Customer Relationship Management system for more targeted engagement
initiatives.

For Friends of Singapore, we will drive re-engagement effort s t hrough SIF Connect s! as well as via
digital initiatives. We plan to leverage the Singapore Cooperation Centres to organise SIF Connects! in
CLMV countries. We will review and curate content to engage our FOS as well as create opportunities
to build new networks.

Citizen Am bassadors (CAs) enable the work of SIF by volunteering their
tim e, talent and treasures to support our program m es. To ensure that SIF?s
work continues to thrive, the CA team will r ejuven ate an d gr ow SIF?s
pi pel i n e of di ver se, en gaged an d vi br an t ci ti zen am bassador s.

Moving forward, we will:

Implement the SIF Grow CA Champions Recognise and Strengthen our
Global Cit izens to help recruit our celebrate partners and st akeholder
Chart er, which sets out next generation of donors that enable engagement
the principles, values volunteers and our work ? individuals framework to (i)
and behaviours supporters. and institutions - maintain and harness
expected of CAs and through the SIF existing networks and
other SIF volunteers in Awards. (ii) build new ones.
advancing the Measures include
foundation?s mission mapping and
and core values. monitoring engagement
efforts at each phase of
a stakeholder?s
relationship with SIF.

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