Page 8 - SIF PD Strategy

DIGITAL DIPLOM ACY

SIF?s digital engagement efforts began in 2011 as smartphones and
social media were transforming how we communicate. Incidents like
the Arab Spring showed the world how digital networks could power
movements for change. As these events unfolded, and SIF turned 20,
we asked ourselves: Can we harness these forces for good, consistent
with SIF?s mission to connect and collaborate for change?

Our Bet t er World (OBW) is SIF?s response to digital disruption
in social engagement and impact. Since 2012, it has gained a
reput at ion as a leading st oryt eller for good and in 2018, it
garnered over 37 million online views and an online
communit y of over 740,000. Recently, it won several
international accolades as a thought leader in digital storytelling
and innovation. 4

Moving forward, we will:

Continue to Create Explore a Build
profile OBW signature and communit y- st rat egic
as a t hought impactful focused part nerships
leader and stories as well membership with respected
t he Singapore as leverage funding model players in the
st ory of technology, and seek ecosystem to
digit al data, research opportunities to seek support
innovat ion for and insights to ?monet ise? it s and find
social impact inform its product s synergies.
t o t he story telling /services to
int ernat ional process so as leading
media through to be the go-t o philanthropic
PR strategy. media and organisations
act ion for and corporates.
good
plat form in
Asia.

4 In 2018, OBW won the International Not-for-Profit Case Study Award at the inaugural ?Making a Difference? Competition
organised by ESOMAR Foundation. It also won the 3rd Annual Shorty Social Good Awards which honours the best of social
media by recognising the influencers, brands and organisations on Facebook, Twitter, YouTube, Instagram, Snapchat,
Musically and more. One of OBW?s stories won Silver in the Best Documentary Short category at the Asia South East-Short
Film Festival. In 2019, it won Impact Video category of the 7th annual Social Impact Media Awards that celebrate the best
impact filmmaking from around the world.

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