Page 4 - SIF PD Strategy
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OUR APPROACH
DEEDS * CULTURE * DIGITAL * M EDIA * CITIZENS
We will pursue these PD goals through strategies that engage our target audiences to build quality networks
and positive mindshare for Singapore.
We have adopted a relat ional and collaborat ive approach in our efforts to sustainably engage with
communities of strategic interest to Singapore. Our programmes enable genuine cooperation with
interconnected communities that deliver on social value and goodwill.
All of SIF?s programmes are designed to connect communities, enable collaboration and effect positive change,
making friends for Singapore.
Going forward, we will int egrat e programmes under a common t heme, such as mental health, disability or
a United Nations Sustainable Development Goal (SDG), to strengthen its social impact and narrative.
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