Page 2 - SIF PD Strategy
P. 2
CONTENTS
Our Vision, Mission, Goals..................................................................................... 3
Our Approach........................................................................................................... 4 - 10
Deeds Diplomacy............................................................................................................. 5 - 6
Cultural Diplomacy.......................................................................................................... 7
Digital Diplomacy............................................................................................................. 8
Media Engagement......................................................................................................... 9
Citizen Ambassadors...................................................................................................... 10
Measurement ........................................................................................................... 11 - 12
Networks of Influence.................................................................................................... 11
Positive Mindshare.......................................................................................................... 12
Financial Sust ainabilit y......................................................................................... 13
Annexes..................................................................................................................... 14 - 19
Annex A: SIF's People Diplomacy Strategy and Scorecard......................................... 14 - 16
Annex B: Year-5 (FY24/25) Targets................................................................................. 17 - 19
