Page 3 - SIF PD Strategy
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OUR VISION
M ak i n g Fr i en ds for a Better W or l d
Our M i ssi on
To strengthen Singapore's reput at ion and relat ionships internationally through programmes that
connect Singaporeans and world communities to drive collaborations that result in positive change.
In short, we build social impact and foster social capital. We make friends for a bet t er world.
Our Goal s
Leveraging Singapore?s strengths ? be they in healthcare, education, environment, business, or the
arts ? our people diplomacy initiatives position Singapore as a responsible global citizen and build
global networks of friends favourably disposed towards Singapore.
The goals of the SIF's people diplomacy or PD strategies are to:
Promot e Promot e Build mut ual Enlarge t he Build enduring
Singapore as a Singapore as a underst anding, polit ical, relat ionships
caring and creat ive and t ies and t rust by economic and and advance
responsible cult urally partnering our cult ural space affinit y for
friend by vibrant societ y citizens to for Singapore Singapore by
investing in the by sharing our engage the overseas by sustaining such
sustainable successes in publics of building individual and
development of social innovation another state, networks of institutional
our close and multi enriching the friends of linkages.
neighbours in -culturalism. tapestry of Singapore.
healthcare, relations
education and between nations
social and commitment
entrepreneurship. to Singapore.
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