Page 9 - SIF PD Strategy

M EDIA ENGAGEM ENT

SIF?s and key opinion leaders (KOL) media engagement work leverages our
development-related initiatives and community focused projects to inform
and influence audiences and increase international understanding of
Singapore as a cult urally vibrant , innovat ive, compassionat e and
responsible global cit izen.

The Journalist /KOL Visit Programme also allows international media and their readers to see a
different side of Singapore ? to look deep into her ?heart and soul? They meet policy makers as well
.
as ordinary Singaporeans to learn about Singapore?s challenges and efforts at social inclusion, social
entrepreneurship, sustainable urban living, and experience our diverse cultural landscape and
lifestyle. We work with key Singapore institutions to support better international understanding of
their policies and initiatives.

...m edia engagem ent work leverages our developm ent-related initiatives and
com m unity focused projects to inform and influence audiences and increase
international understanding of Singapore as a cul tur al l y vi br an t, i n n ovati ve,
com passi on ate an d r espon si bl e gl obal ci ti zen .

Moving forward, we will:

Leverage our media friends Creat e great er awareness
Train a corp of agile
and expand social media and support for people
communicat ion specialist s
initiatives and campaigns to diplomacy. We will organise
who are able to respond nimbly
amplify SIF?s work and our road shows and briefings to
to an ever-changing media
Singapore narrat ive. give visibility and build support
landscape.
for SIF. We aim to organise a
Public Diplomacy Conference in
2021 to celebrate SIF?s 30th
Anniversary.

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