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                  BRILLIANT’S                       Dividend Decision                               259


                                   PLOUGH BACK OF EARNINGS / A{Zª½g H$m ßbmC ~¡H$


                   Q.28. What do you mean by "Ploughing back of profits"? For what purpose can it be used by
                         the company?
                         ''àm°{’$Q²>g H$s ßbmCB§J ~¡H$'' go AmnH$m ³¶m Ame¶ h¡? {H$g CÔoí¶ Ho$ {bE ¶h H§$nZr Ûmam Cn¶moJ {H$¶m
                         Om gH$Vm h¡?
                                                           OR
                         Explain the main advantages of ploughing back of profits to:
                         {ZåZ{b{IV Ho$ {bE àm°{’$Q²>g H$s ßbm°CB§J ~¡H$ Ho$ ‘w»¶ bm^ g‘PmB¶o…

                         (a)  Company / H§$nZr;
                         (b)  Shareholders; and / eo¶ahmoëS>g©; VWm
                         (c)  Society / gmogm¶Q>r
                         Also write the Demerits of Ploughing back of Profits.
                         àm°{’$Q²>g Ho$ ßbm°CB§J ~¡H$ H$s hm{Z¶m± ^r {b{IE&

                  Ploughing Back of Profits /Retained         àm°{’$Q²>g H$s ßbm°CB§J ~¡H$/[aQ>|S> A{Zª½g
                  Earnings
                      'Ploughing back of profits' is an important  'àm°{’$Q²>g H$s ßbm°CB§J ~¡H$' EH$ H§$nZr Ûmam Am§V[aH$
                  source of internal or self financing by a com-  ¶m goë’$ ’$m¶Z|qgJ H$m EH$ ‘hÎdnyU© òmoV h¡& ¶h ñd¶§
                  pany. It refers to the process of retaining a part  ì¶mnma ‘| [aB§dopñQ>JoqQ>J Ho$ CÔoí¶ Ho$ {bE H§$nZr H$s ZoQ>
                  of the company's net profits for the purpose of
                  reinvesting  in  the  business  itself.  In  other  àm°{’$Q²>g H$m EH$ ^mJ àmßV H$aZo H$s à{H«$¶m H$m g§X^© XoVm
                  words, the savings generated internally by a  h¡& Xÿgao eãXm| ‘| '[aQ>|S> A{Zª½g' Ho$ ê$n ‘| H§$nZr Ûmam
                  company in the form of 'retained earnings' are  Am§V[aH$  ê$n  go  CËnÝZ  ~MV  BgHo$  ì¶mnma  Ho$
                  ploughed back into the company for diversifi-  S>m¶d{g©{’$Ho$eZ ‘| {bE H§$nZr ‘| ßbm°C ~¡H$ H$s OmVr h¡&
                  cation of its business. It is actually the amount  ¶h dmñVd ‘| H§$nZr Ho$ eo¶ahmoëS>g© Ho$ {bE C{MV {S>{dS>|S>
                  held back by the entrepreneur after paying a
                  reasonable dividend to the shareholders of the  H$m ^wJVmZ H$aZo Ho$ níMmV² EÝQ´>oàoݶmoa Ûmam dmng br J¶r
                  company and these undistributed profits are  am{e h¡ VWm ¶o A{dV[aV bm^ H§$nZr Ûmam BgHo$ dV©‘mZ
                  used by the company to meet its present and  VWm ^{dî¶ H$s ’$m¶Z|{e¶b Amdí¶H$VmAm| H$mo nyam H$aZo
                  future financial  requirements. This  reduces  Ho$ {bE H§$nZr Ûmam Cn¶moJ {H$¶o OmVo h¢& ¶h CZH$s
                  their  dependence  on  funds  from  external  {Z¶{‘V ì¶mnma Amdí¶H$VmAm| H$mo ’$m¶Z|g H$aZo Ho$ {bE
                  sources in order to finance their regular busi-
                  ness needs. Such a source of finance may be  ~mø òmoVm| go ’§$S²>g na CZH$s {Z^©aVm H$mo H$‘ H$aVm h¡&
                  used by the company for the following pur-  ’$m¶Z|g H$m Eogm EH$ òmoV {ZåZ{b{IV CÔoí¶m| Ho$ {bE
                  poses:                                      H§$nZr Ûmam Cn¶moJ {H$¶m Om gH$Vm h¡…
                    For expansion and growth of the business    ì¶mnma Ho$ {dñVma VWm {dH$mg Ho$ {bE
                    For strengthening the financial position of   H§$nZr H$s  ’$m¶Z|{e¶b pñW{V gwÑ‹T> H$aZo H$o {bE
                      the company
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