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                  BRILLIANT’S                       Dividend Decision                               261


                  Advantages of  Ploughing Back  of           àm°{’$Q²>g H$s ßbm°CB§J ~¡H$ Ho$ bm^…
                  Profits
                      The main advantages of ploughing back of    (a) H§$nZr  (b) eo¶ahmoëS>g© VWm (c) gmogm¶Q>r Ho$
                  profits to  (a) company  (b) shareholders  and  {bE àm°{’$Q²>g H$s ßbm°CB§J ~¡H$ Ho$ ‘w»¶ bm^ {ZåZ h¡…
                  (c) society are as under:
                  (A) Advantages to the Company               (A) H§$nZr Ho$ {bE bm^
                      1. Shock absorber: In a period of depres-   1. em°H$ EãOm°~©a… ‘§Xr H$s Ad{Y ‘| ì¶mnma ‘| nwZ{Z©doe
                  sion, the part of profits reinvested in business  {H$¶o J¶o bm^ H$m ^mJ em°H$ EãOm°~©a Ho$ ê$n ‘| H$m¶© H$aVm
                  acts as a shock absorber. The com-                      h¡& H§$nZr {~OZog gm¶H$b Ho$ CVma VWm
                  pany can easily face the shocks of                      M‹T>md Ho$ PQ>H$m| H$m gabVm go gm‘Zm
                                                     Advantages of
                  ups and downs of business cycles.  Ploughing Back of    H$a gH$Vr h¡&
                      2. Aids in smooth running of       Profits              2. ì¶mnma Ho$ gwMmé g§MmbZ ‘|
                  business:  This  self  financing  (A)To the Company     ghm¶Vm…  ¶h goë’$  ’$m¶Z|qgJ {d{Y
                  method (ploughing back of prof-  1. Shock absorber      (àm°{’$Q²>g H$s ßbm°CB§J ~¡H$) ì¶mnma Ho$
                  its) aids in the smooth running of  2. Aids  in smooth  run-
                  the business.                     ning of business      gwMmé g§MmbZ ‘| ghm¶Vm H$aVr h¡&
                      3. Increase in creditworthi-  3. Increase in creditwor-  3. H§$nZr H$s {dídgZr¶Vm ‘| d¥{Õ…
                  ness of the company: A company    thiness  of  the  com-  EH$ H§$nZr Omo àm°{’$Q²>g Ho$ EH$ ^mJ H$mo
                  which reinvests a part of profits  pany                 à{Vdf© ì¶mnma ‘| [aB§doñQ> H$aVr h¡ Cgo
                  every  year  into  the  business  is  4.  Self  dependent  com-
                  considered a stable company. As   pany                  pñWa H§$nZr ‘mZm OmVm h¡& AV… ¶h H§$nZr
                  such it increases the creditworthi-  5. Expansion   and  H$s {dídgZr¶Vm ~‹T>mVm h¡&
                  ness of the company.              growth of business
                      4. Self dependent company:  6. Redemption  of  long     4. AmË‘{Z^©a H§$nZr… EH$ H§$nZr
                  A company which retains a part    term debts            Omo bm^ H$m EH$ ^mJ àmßV H$aVr h¡ EH$
                  of profits becomes self dependent  (B)To the share holders  ~‹S>r gr‘m VH$ goë’$ {S>n|S>|Q> ~Z OmVr h¡&
                  to a great extent. It depends less  1. Increase in the value
                  on outside agencies for financial  of shares            ¶h ’$m¶Z|{e¶b ghm¶Vm Ho$ {bE ~mø
                  help.                           2. Increase  in  earning  EO|grO na H$‘ {Z^©a H$aVr h¡&
                      5. Expansion and growth of    capacity                  5. ì¶mnma H$m {dñVma VWm d¥{Õ…
                  business: The company with re-  3. Retaining the control  [aQ>|S>>A{Zª½g  dmbr  H§$nZr  {dñVma
                  tained earnings can spend funds  (C) To the society     AmYw{ZH$sH$aU, ‘erZar Ho$ à{VñWmnZ
                  for expansion, modernization, re-  1. Increase in the rate of
                  placement of machinery etc.       capital formations    Am{X Ho$ {bE ’§$S²>g ì¶¶ H$a gH$Vr h¡&
                                                  2. Rapid  industrializa-
                      6. Redemption of long term                              6. bm§J Q>‘© S>oãQ²>g H$m [aS>råßeZ…
                                                    tion
                  debts: A company which re-em-                           EH$ H§$nZr Omo bm^ Ho$ EH$ ^mJ H$mo nwZ…
                                                  3. Increase in industrial
                  ploys a part of profits into busi-                      ì¶mnma ‘| bJmVr h¡, gm‘mݶV… BgHo$ bm§J
                                                    capacity
                  ness is generally able to pay back                      Q>‘© bmoZ H$mo nwZ… ^wJVmZ H$aZo ‘| ¶mo½¶
                                                  4. Better quality of goods
                  its long term loans.                                    hmoVr h¡&
                                                    at reduced prices
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