Page 59 - TCDB combined Book

Chapter 1 MARKETING 35

Promotional Aids:

The use of Promotional Aids is simply another method of getting exposure for
your Companies services.
The usual items include hats, sweat shirts, key chains, fliers, scratch pads, daily
diaries and jackets etc. that display your Company colors, logo and name.
These promotional items can also be used as gifts for your sponsored events and
incentives for company employees in promoting team effort.
There is some benefit from having these Promotional Aids available, although they should not be
considered as important as the other forms of Marketing your company and services as outlined
herein.

Event Promotion:

Participating in or sponsoring events for charity fund raising and other such
groups on a regular basis will help maintain a constant profile for your Company
name. Some of the events to consider for this purpose could include the
following.

* Company Barbecues
* Golf Tournaments
* Fishing Trips or Derbies
* Auto Rallies
* Walk-a-thons, Marathons
* Bowling Tournaments
* Charities
* Team Sports, activities

Providing prizes, promotional aids or complete sponsorship are some of the
involvement ideas you can consider. Depending on your budget for these items, involvement in
many events on a smaller scale may be preferred over a one-time large event expenditure.