Page 17 - FILE GDP
P. 17

respondents,  Section  B  students  perceptions  of  advertising  media,  Section  C  students

               perceptions of advertising media on website and Section D students perceptions of advertising
               media on TV commercial.


               3.3 Research Instrument

               The findings of this questionnaire are divided into four sections, Section A namely on the

               background of the respondents, Section B students perceptions of advertising media, Section

               C students perceptions of advertising media on website and Section D students perceptions of
               advertising media on TV commercial.


               3.4 Sampling Technique



               Section B : Website

               Which platform that are used to surfing the websites ?
                   -  Safari

                   -  Google Chrome


               Which electronic media that you use.

                   -  Laptop
                   -  Smartphone

                   -  Tablet


               Section C : Advertising

               Tagline is important for advertising.
                   -  Yes

                   -  No


               Advertising media that are user prefer.

                   -  Printed
                   -  Online







                                                           16
   12   13   14   15   16   17   18   19   20   21   22