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A GREAT WEBSITE
SEARCH ENGINE OPTIMIZATION
A well-built website leads to better search engine result placements. Google’s goal is to provide its users with a listing of the most relevant, highest quality sites it can. Some of the key factors in where Google will rank you in its listings are:
• Are the page titles clear and rel- evant to the search terms?
• Is there enough content on the page?
• Are there images or video on the page?
• Does the page load quickly?
• How long are visitors staying on
this site?
There are other factors in where a search engine might rank you for your keywords, but a quality website is the foundation for search engine optimization.
QUALITY IMAGES AND VIDEO
Images and video portray emotion, which is essential as you want your website to make golfers feel as if they need to golf at your course. Since your website is often the rst touchpoint between your course and your golfers, make sure your images are large and high reso- lution. Grainy or low-resolution images will not provide a good rst impression and won’t make players want to visit your facility.
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