Page 32 - GBC summer 2018 english

Michael Yasieniuk
Michael is the owner of YasTech Developments Inc, which is a creative web design and software development firm located in Saskatoon, Saskatchewan. For more info, visit www.yastechgolf.com or contact him at michael@yastech.ca or 306-249-9609.
Your website is a powerful marketing tool. It should be the hub of all your marketing efforts, and is often the rst impression visitors have of your course. Unfortunately, many businesses have their website very low on their marketing priority list.
FIRST IMPRESSION
An old website with poor quality images and outdated content will give your audience the impression that you don’t care and that your facilities may also be outdated. A modern, well-designed, easy to navigate website will provide a good rst impression and make potential golfers more likely to vis- it your course.
Your website should also be the hub for your marketing. Most traditional forms of marketing limit the amount of information you can provide to the public. Radio ads are typically only 30 seconds, print ads vary in size, and Google Adwords limits your characters.
If you have a quality website, you can use these other forms of marketing to drive people to your website to learn more about your course and potentially convert them into customers. If you don’t have a good website and you’re directing people to it, you could be wasting your marketing dollars.
It’s Quality
THE VALUE OF
32 Golf Business Canada