Page 16 - Book Funnels & Amazon Ads
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BOOK FUNNELS & AMAZON ADS
walk a fine line between best practices and highest return on your time investment.
One thing is for sure if you’re reading this book: You don’t have time to be PPC specialist but do want your book to be a powerful business marketing asset.
I write this for you so you can get back to focusing on running your business or doing whatever else you enjoy that doesn’t include becoming a book funnel or Amazon PPC specialist.
As mentioned in the intro, listening to hundreds of authors, and seeing which ones do well and which ones don’t, gives me many data points to turn into actionable information for other authors.
On my author listening tour, I came across an author who changed everything for me.
Her name was Sarah.
Despite yet another round of Amazon cost-per-click price hikes, her ads were still paying for themselves with sales from the book but the longer I spent talking to her, the more I realized this wasn’t concern #1, 2, or 3.
Sarah had built multiple 6-figure businesses from the book including but not limited to:
1. Spirituality courses
2. Mentoring groups
3. A spirituality coaching program
4. A spirituality coaching the coach program
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