Page 15 - Book Funnels & Amazon Ads

Section 1
Building Your Book
Warning: This book is going to be controversial among the Amazon Advertising community.
This is the guide to setting up and maintaining an effective book funnel, powered by Amazon Ads.
It’s not the “mull over data for 40 hours a week, trying to find the perfect bid, blurb, and cost-effective target.”
I’ve bought and consumed every Amazon Ads book and course out there, so you don’t have to.
At the end of the day, what I couldn’t find was a comprehensive blue- print for the creation of a book funnel book and then a step-by-step entry path to filling that funnel with Amazon Ads.
Some of the “mull over data for 40 hours a week” (and math geniuses) Ad experts are good friends of mine but they make the mistake of assum- ing that you can afford the time to be a full time Amazon PPC expert. They also cater to both fiction and non-fiction authors, not the non- fiction author using their book as a marketing tool.
Time and time again, I’ve heard from authors saying they just want some process that isn’t going to turn into a full-time job but will get them significant exposure on Amazon. That is why I wrote this book and it is that author for whom I wrote this book.
In regard to filling your funnel with Amazon Ads, I wanted to provide something in the middle. Something between the “What is Amazon Advertising?” and “Here’s how to become a full-time PPC specialist.” I