Page 17 - Book Funnels & Amazon Ads

BUILDING YOUR BOOK
Her book is a business marketing asset (BMA).
Don’t get me wrong, the book is of the highest quality. It has a great cover (as important as the content), description, and is a great piece of content itself. It even has over 1,000 reviews and is constantly labeled a “Bestseller.”
But according to The Guardian the average self-publisher makes $1000 a year from their books.
Sarah was never going to make a living from her book alone, despite it being in the top 1% of books in a great category.
Using the book as a BMA, she is a successful entrepreneur, with a very profitable business. Her son even now follows in her footsteps, inspired by her successful entrepreneurial journey.
If Sarah was willing to run ads that weren’t profitable on the book alone, she’s willing to have a higher cost-per-click, beating out those who are limited by their attempt to be profitable on that one book alone.
You may have different goals than Sarah:
1. You want to improve rankings to validate your book in the eyes of an opportunity you’re pursuing
2. You have an incredibly sticky book and want to start a grassroots movement through word of mouth
3. You may have 10+ books to your name and wish to build your author brand
No matter what your goals are, it’ll be important to form a comprehen- sive marketing plan. In my opinion, Chris and his team at Van Buren Publishing are the best at helping authors to set goals and then figure out
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